Brand Tone

Friendly, Modern, Trendy, Innovative, Tech-Savvy, Professional, Expert, Enthusiastic, Passionate, and Transparent

Brand Values

• •Innovation
• •Customer Experience & Well-being
• •Accessibility & Convenience
• •Quality & Professionalism
• •Passion & Creativity
• •Growth & Opportunity
• •Transparency

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart with 3-5 core tone characteristics (e.g., "Friendly," "Modern," "Empowering," "Tech-Savvy," "Slightly Playful"). For each, list "Do's" (e.g., Use emojis sparingly, ask questions, highlight app benefits) and "Don'ts" (e.g., Overly formal language, complex jargon, dismissive phrasing).
• •Know Your Audience (The "Hairlover"): Continuously research and understand the target audience – their language, aspirations, and what excites them about beauty and technology. Tailor copy to resonate with the "Hairlover" community OMC aims to build.
• •Emphasize Key Values Consistently: Weave core values like innovation (app, new techniques), customer well-being, and modern style into all forms of communication, from social media posts to service descriptions.
• •Train & Empower Your Team: Ensure everyone creating content (social media managers, marketing team, even salon managers for local posts) understands and can apply the brand tone. Provide examples of good and bad copy.
• •Review and Iterate: Regularly review published content across all channels to check for consistency. Gather feedback (internal and external) and be prepared to refine the tone guidelines as the brand evolves and learns what resonates best.

Social Perception

Generally viewed as a modern, stylish, and reliable salon chain that offers good value for money. Customers appreciate the skilled and friendly staff, the quality of the services, and the convenience offered by the app. They are seen as being up-to-date with trends.

Copy Examples

• •Headline (App Promotion): Your Next Look is a Tap Away! ✨ Body: Tired of waiting? With the Oh my Cut! app, book your glam session anytime, anywhere. Fresh styles, zero hassle. Download now and step into your new favorite you! #OhMyStyle #SmartBeauty
• •Headline (Service Focused - e.g., Balayage): Sun-Kissed Strands, All Year Round. ☀️ Body: Get that perfect balayage glow with our expert colorists at Oh my Cut! We use the latest techniques to give you a look that's uniquely you. Ready for your hair transformation? Book via our app! #OhMyCutGlow #BalayageExperts
• •Headline (Brand Essence): More Than a Cut, It's a Vibe. 💖 Body: At Oh my Cut!, we're all about making you feel fantastic. From the moment you walk in, to that final, fabulous reveal. Experience innovation, style, and a team that truly cares. Find your nearest salon! #OhMyWellbeing #FeelGoodBeauty
• •Headline (Trend Focused): New Season, New You! Unlock 2025's Hottest Hair Trends. ✂️ Body: Don't just follow trends, set them! Our stylists are obsessed with bringing you the freshest looks. Check out our blog for the latest inspo, then book your Oh my Cut! appointment to make it real. #OhMyTrends #HairGoals
• •Headline (Recruitment/Franchise): Passion for Beauty? Build Your Future with Oh my Cut! 🚀 Body: Join a brand that's redefining the salon experience. Whether you're a talented stylist or an aspiring entrepreneur, Oh my Cut! offers innovation, growth, and a community that shines. Learn more about careers and franchising on our site! #OhMyTeam #BeautyBiz