Brand Tone

Empathetic Authority

Brand Values

• •Empowerment through Education
• •Scientific Credibility
• •Holistic Well-being
• •Community Support
• •Action and Results

Best Practices

• •Lead with Empathy, Support with Authority: Always start by acknowledging the customer's emotional state (frustration, worry, hope). Immediately follow up with a credible, authoritative solution (e.g., "Feeling anxious about your readings? Our program, based on 12 major scientific studies, can help.").
• •Translate Science into Benefits: Don't just mention "scientific studies." Explain what they mean for the user. Instead of "Our method is based on the DASH diet," say "Learn how to eat delicious meals that are scientifically proven to lower blood pressure."
• •Use "You" and "We" Strategically: Use "You" to focus on the customer's goals, feelings, and empowerment ("You can take control"). Use "We" and "Our" to represent the supportive program, community, and expert guidance ("We'll guide you," "Our community is here for you").
• •Highlight Action and Transformation: Frame the program not as a passive product, but as an active journey. Use verbs that imply transformation and progress, such as "discover," "master," "reclaim," "transform," and "build."
• •Incorporate Social Proof into All Copy: Weave testimonials and community success into every type of communication. Instead of just saying the program works, say "Join over 10,000 members like John, who lowered his BP by 20 points in 90 days." This reinforces effectiveness and builds trust.

Social Perception

Effective and Legitimate

Copy Examples

• •Stop feeling powerless over your numbers. It's more than just a reading; it's a daily worry. Our 90-day, doctor-approved program gives you the tools to understand your body and lower your BP naturally. Take back control, starting today.
• •That feeling when your doctor says, "Whatever you're doing, keep doing it." Imagine the relief. For hundreds of our members, this isn't a dream. It's the result of applying our scientifically-backed methods for 90 days. Ready to start your success story?
• •The Power to Lower Your Blood Pressure Is Already Within You. We'll Show You How. Join a community of thousands who have successfully managed their blood pressure through our 90-day program, built on science and expert support.
• •(Image: A smiling person enjoying a walk in nature) High blood pressure can make you feel trapped. But what if the key to unlocking a healthier life wasn't in a bottle, but in your daily choices? Our program is designed to guide you, step-by-step, towards lasting change and lower readings. Link in bio to see how. #BloodPressure #HealthJourney #NaturalHealth
• •Lower Blood Pressure Naturally | OhMyBP Program. Tired of worrying about your BP? Our 90-day, science-based program helps you take control. Join our supportive community. See results.