Brand Tone

Friendly and Approachable, Informative and Educational, Empowering and Positive, Aspirational yet Attainable

Brand Values

• •Accessibility
• •Customer Focus & Support
• •Value & Quality
• •Empowerment through Beauty
• •Education

Best Practices

• •Always Be Welcoming and Inclusive: Use language that makes everyone feel like they are part of the OhMissGlow community. Avoid jargon where possible, or explain it clearly.
• •Educate and Empower, Don't Just Sell: Frame product descriptions and social media posts around benefits and how they help the customer achieve their glow. Offer tips and insights.
• •Maintain a Positive and Uplifting Voice: Focus on the joy and confidence that beauty products can bring. Celebrate individual beauty and the "glow" within.
• •Be Authentic and Relatable: Share the brand's story and connect with customers on a personal level. Acknowledge that skincare and makeup can be overwhelming and position the brand as a helpful resource.
• •Keep it Clear and Accessible: Just as the brand aims to make products accessible, ensure the language used is easy to understand, friendly, and straightforward, aligning with the goal of demystifying beauty.

Social Perception

Community-Oriented, Informative Resource, Engaged with Trends, Trusted local business.

Copy Examples

• •✨ Unlock your inner glow! ✨ Our new [Serum Name] is packed with [Key Ingredient] to hydrate, brighten, and let your natural radiance shine through. We know skincare can be a puzzle, so swipe left to see how to easily fit this into your routine! Got questions? Drop them below – we're here to help you glow! #OhMissGlow #SkincareSecrets #YourBestSkin
• •Tired of searching for those holy-grail skincare products that *actually* work (and don't break the bank)? 💖 At OhMissGlow, we started by bringing hard-to-find gems to our community, and we're still all about quality at fair prices. Discover your next favorite and let's glow up together! Shop now [Link]. #OhMissGlowBeauty #AccessibleSkincare #GlowGetter
• •Obsessed with this [Product Name]! 😍 Watch how I create this quick glowy look. Remember, makeup is all about having fun and enhancing that amazing sparkle you already have! What look should I try next? Let me know! 👇 #OhMissGlow #MakeupFun #EasyGlow #BeautyHacks
• •Hey Glow-Getter! ✨ Your Skincare Questions, Answered + New Arrivals! At OhMissGlow, we believe everyone deserves to feel radiant. That's why we're not just about bringing you amazing products, but also the know-how to use them! This week, we're diving into [Skincare Topic]...
• •More than just a store, OhMissGlow is your friendly guide in the world of beauty. We started with a simple idea: to make amazing skincare and makeup accessible to everyone in our Tampico community and beyond. We're here to share our knowledge, listen to your needs, and help you find the perfect products to celebrate your unique glow. Because when you feel good, you shine! ✨