Brand Tone

Artistic & Elegant, Passionate & Purpose-driven, Sophisticated & Appreciative, Gentle & Inspiring

Brand Values

• •Artistic Integrity & Originality
• •Celebration of Nature & Biodiversity
• •Quality Craftsmanship
• •Eco-consciousness & Sustainability
• •Giving Back
• •Uniqueness & Slow Fashion

Best Practices

• •Emphasize the Art & Artist: Always highlight that each design is an original illustration by Michelle Pang. Use words like "hand-drawn," "original artwork," "illustrated by," and "wearable art" to reinforce the artistic value.
• •Weave in Nature & Conservation: Connect product descriptions and narratives to the specific flora, fauna, or wildlife depicted. Mention the brand's commitment to celebrating biodiversity and supporting conservation efforts whenever relevant.
• •Use Evocative & Elegant Language: Choose words that convey beauty, luxury, quality, and the delicate intricacy of nature. Words like "exquisite," "luxurious," "vibrant," "meticulous," "graceful," and "ethereal" fit the brand.
• •Maintain a Gentle & Appreciative Voice: The tone should be warm, respectful (towards nature and the customer), and appreciative of beauty and craftsmanship. Avoid overly casual slang or aggressive sales tactics.
• •Be Authentic & Transparent: Honestly communicate the brand's values, such as eco-conscious production and charitable contributions. This builds trust and resonates with the target audience who values authenticity.

Social Perception

Highly Positive, Artistic & Unique, Ethical & Conscious, Personal & Passionate

Copy Examples

• •Drape yourself in a masterpiece. Our 'Whispers of the Wild' silk scarf features an original, hand-drawn illustration celebrating the delicate dance of the hummingbirds and vibrant lemon groves. Each detail is meticulously brought to life on luxurious silk twill, offering a touch of wearable art that whispers tales of nature's fleeting beauty. Crafted with care for you and the planet.
• •Artistry in bloom. 🌸 Our latest design, the 'Sakura Serenity' scarf, captures the ephemeral beauty of cherry blossoms. Each petal is a testament to months of detailed illustration, now gracefully translated onto the finest Tencel. More than an accessory, it's a wearable story of nature's artistry, lovingly created and consciously produced. #Misheo #WearableArt #NatureInspired #SlowFashion #EcoLuxury
• •At Misheo, we believe art has the power to connect us to the wild. Founded by illustrator Michelle Pang, each scarf begins as a detailed drawing, a love letter to the intricate beauty of flora and fauna, especially those species needing our voice. We transform these original illustrations into luxurious, eco-conscious wearable pieces, inviting you to carry a piece of art and a story of conservation wherever you go.
• •An Invitation to Elegance: Discover Art Inspired by Nature's Heart
• •Looking for a truly unique gift that speaks from the heart? Misheo scarves are more than just fashion; they are original artworks celebrating the wonders of our natural world. Designed by Canadian artist Michelle Pang, each piece supports wildlife conservation. Wrap yourself or a loved one in beauty with a purpose. Shop the collection. [Link] #ArtisanScarves #LuxurySilk #EcoFriendlyFashion #SupportWildlife