Brand Tone

Calm & Reassuring, Informative & Health-Conscious, Sophisticated & Premium, Purpose-Driven & Ethical

Brand Values

• •Health & Wellbeing
• •Natural & Clean Ingredients
• •Quality & Efficacy
• •Transparency & Education
• •Sustainability & Integrity
• •Accessibility

Best Practices

• •Embrace 'Calm & Clarity': Ensure language is generally soothing, positive, and clear. Avoid overly aggressive or hyped-up marketing speak. Focus on benefits like relaxation, focus, and natural energy.
• •Educate Gently: Weave in informative snippets about magnesium and its benefits without being overly technical or preachy. Make the science accessible and relatable to everyday life (e.g., 'as much magnesium as an avocado').
• •Highlight 'Zero & Natural': Consistently reiterate the 'zero sugar, zero sweeteners, zero calories' message and the 100% natural ingredients. This is a core differentiator.
• •Speak to a Discerning Audience: Use sophisticated yet approachable language. Acknowledge the stresses of modern life and position OHMG as a mindful, healthy solution.
• •Reflect Purpose & Integrity: Where appropriate (especially on website, LinkedIn, or in brand stories), let the B Corp ethos shine through by talking about mission, quality, and commitment to wellbeing and sustainability.

Social Perception

Positive, Health-Focused, Premium & Trustworthy, Emerging Leader

Copy Examples

• •Feeling overwhelmed by the daily hustle? Find your moment of calm in every can. ✨ OHMG Water infuses sparkling natural goodness with three types of magnesium to help you unwind and reset. Zero sugar, zero stress, all bliss. #OHMGMoment #MagnesiumWater #FindYourCalm #WellnessDrink
• •Did you know most of us are magnesium deficient? Don't let stress and fatigue call the shots. OHMG Water is your delicious daily dose of the 'relaxation mineral,' helping to reduce tiredness and support mental wellbeing. Naturally flavored, zero calories. Sip your way to a better you. Learn more: [Link] #OHMGWater #MagnesiumBoost #HealthyHydration #ZeroSugar
• •Pure. Simple. Powerful. OHMG Water: Just sparkling spring water, natural fruit & botanical extracts, and essential magnesium. No sugars, no sweeteners, no calories. Just 'OHMG Goodness' in every sip. [Shop Now] #CleanDrinking #NaturalWellness #FunctionalWater
• •Swap your sugary afternoon drink for a smarter sip! 🌿 OHMG Water offers refreshing flavors packed with mood-boosting magnesium. Perfect for a mindful pause or a post-workout refresh. What's your go-to OHMG flavor? #OHMG #Magnesium #HealthyHabits #RelaxAndRecharge
• •At OHMG Water, we're not just making drinks; we're fostering wellbeing. As a certified B Corp, our mission is to provide delicious, functional hydration that supports mental and physical health, ethically and sustainably. Join us in the movement for mindful refreshment. [Link to B Corp info/About Us] #BCorp #PurposeDriven #WellnessInnovation #OHMGWater #MentalWellbeing