Brand Tone

Innovative & Tech-Forward, Energetic & Motivating, Results-Oriented & Efficient, Approachable & Inclusive, Supportive & Community-Focused

Brand Values

• •Innovation
• •Efficiency & Time-Saving
• •Results & Efficacy
• •Accessibility & Inclusivity
• •Community & Support
• •Empowerment
• •Wellness

Best Practices

• •Develop a Comprehensive Brand Voice Chart: Clearly define what your brand sounds like (e.g., "Innovative but not alienating," "Energetic but not frantic," "Results-focused but still supportive"). Include "we are/we are not" statements (e.g., "We are inspiring; we are not intimidating"). This serves as a quick reference for all content creators.
• •Always Emphasize Core Differentiators: Consistently weave in key brand pillars like "EMS technology," "25-minute efficiency," "low-impact," and "full-body workout" into messaging, regardless of the platform. This reinforces what makes OHM Fitness unique.
• •Prioritize "You-focused" Language Combined with "We-driven" Innovation: Frame benefits around the customer's goals and time ("Reclaim *your* time," "Achieve *your* fitness goals") while highlighting how OHM's innovative approach makes this possible ("*Our* emPower suit," "*We* leverage cutting-edge technology").
• •Maintain an Energetic and Positive Vocabulary: Use strong, active verbs and positive adjectives (e.g., "supercharge," "ignite," "transform," "powerful," "amazing," "vibrant"). Avoid overly technical jargon unless clearly explained, ensuring the message remains accessible and motivating.
• •Show, Don't Just Tell – Use Testimonials and Real Stories: Integrate authentic member experiences and results into copy wherever possible. This provides social proof and makes the "innovative," "efficient," and "results-oriented" claims more tangible and relatable, reinforcing the supportive community aspect.

Social Perception

Revolutionary & Game-Changing, Effective & Results-Driven, Time-Saver, Supportive & Positive Environment, Modern & High-Tech, Slight Skepticism Overcome by Experience, Franchise Growth, Community-Conscious (Corporate)

Copy Examples

• •Headline:⚡️ Supercharge Your Strength. Not Your Schedule. ⚡️ Body: Why spend hours in the gym when you can spark real change in just 25 minutes? At OHM Fitness, our emPower Suit delivers a full-body workout that’s 3x more effective. Less time, more results, zero impact. Your future self will thank you. #OHMFitness #EMSpowered #25MinuteRevolution
• •Headline: Feel the Buzz. See the Results. Join the OHM Movement. Body: Tired of workouts that drain your energy and your day? OHM Fitness is different. Experience the future of fitness with our energizing EMS sessions. Our supportive community and expert coaches are here to guide you every step of the way. Get a free trial and feel the OHM difference! #OHMCommunity #FutureOfFitness #LowImpactHighResults
• •Headline: Your Goals. Our Tech. Real Transformation in 25 Minutes. Body: Whether you're crushing fitness goals or just starting your journey, OHM Fitness adapts to you. Our innovative EMS technology targets muscles deeper than traditional workouts, maximizing every second. Build strength, burn fat, and boost wellness – all in a low-impact, high-energy session. What are you waiting for? #ResultsOriented #TechForwardFitness #OHMEffect
• •Headline: Reclaim Your Time. Redefine Your Workout. Revolutionize Your Life. Body: Imagine getting the benefits of a 2.5-hour workout in the time it takes to grab a coffee. That’s the power of OHM Fitness. Our EMS-powered group sessions are designed for maximum impact on your body and minimal impact on your joints (and your schedule!). Join a community that’s all about positive energy and powerful results. #TimeSaverFitness #EMSPower #PositiveEnergy
• •Headline: Not Another Gym. This is OHM Fitness. Body: Forget crowded weight rooms and repetitive routines. OHM Fitness offers a unique, tech-driven workout that’s as effective as it is exciting. Our emPower suit activates 90% of your muscles simultaneously for a workout that’s truly transformative. All fitness levels welcome. Come feel the future! #AntiGym #FitnessInnovation #AllLevelsWelcome