Brand Tone

Friendly and Approachable, Playful and Energetic, Joyful and Uplifting, Health-Conscious and Trustworthy, Community-Oriented

Brand Values

• •Health and Nutrition
• •Quality Ingredients
• •Accessibility and Convenience
• •Joy and Fun in Eating
• •Community and Connection
• •Transparency
• •Sustainability

Best Practices

• •Embrace Exuberance (with "!"): Use exclamation points genuinely to convey excitement and joy, reflecting the "OHME!" name itself. Think "Oh-My-Goodness!" energy.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, simple language, and ask engaging questions. Avoid overly formal or technical jargon.
• •Focus on Joy and Positivity: Frame benefits around happiness, fun, and the delight of healthy eating. Use uplifting words and imagery. Their mission is to "bring joy to every bite."
• •Highlight "Real" and "Healthy" Simply: Emphasize natural ingredients, "real fruit," and "no added sugar" in a straightforward, trustworthy way. The health aspect should feel effortless and appealing, not clinical.
• •Incorporate Playful Language and Puns (when appropriate): Words like "crunch," "bursting," "pop," and lighthearted puns (e.g., "berry good-ness") can enhance the playful and energetic vibe if used fittingly with the product and context.

Social Perception

Positively Received, Healthy Alternative, Innovative and Modern, Trustworthy Founders, Growing Brand

Copy Examples

• •Oh-My-YUM! ☀️ Mornings just got a whole lot crunchier and happier! Sprinkle some joy (and our Raspberry Yogurt Crunch!) onto your favorite breakfast. Real fruit, real yogurt, real smiles. What’s in your bowl today? #OHMEfoods #HealthySnacks #JoyfulEating #CrunchyGoodness #BreakfastBliss
• •Snack attack? We got you! 😉 OHME! freeze-dried snacks are bursting with real fruit flavor and that oh-so-satisfying crunch. Perfect for on-the-go, lunchbox surprises, or just because! Healthy, happy, and ridiculously tasty. Which crunch are you craving? Shop now and taste the fun! [Link to website] #OHME #SnackTime #HealthyHabits #RealFruit #DeliciouslyFun
• •Say Hello to Happy Snacking! 👋 OHME! brings you the goodness of real fruit and yogurt in a super-crunchy, super-fun bite. No added sugar, just pure joy. Ready to crunch? [Button: Explore Our Snacks]
• •Get ready for a burst of berry good-ness! Our Blueberry Yogurt Crunch is like a tiny, joyful explosion of tangy blueberries and creamy yogurt, all freeze-dried to perfection. It's the healthy, feel-good snack that’ll make your tastebuds (and your tummy) do a happy dance! Perfect for munching, crunching, and adding a pop of fun to your day. Ingredients: Real blueberries, real yogurt, lots of love! #OHMEgoodness
• •🎉 Oh My, Something NEW is Here! Get Ready to Crunch! 🎉