Brand Tone

Whimsical, quirky, community-focused, inclusive, artistic, story-driven, humorous, self-aware, passionate, and enthusiastic.

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Community
• •Open-Mindedness & Authenticity
• •Love & Connection
• •Quality & Craftsmanship

Best Practices

• •Embrace the "Weird" and Wonderful: Don't shy away from quirky descriptions, playful names, and a touch of humor. Celebrate the unconventional.
• •Speak the "OHMily" Language: Use inclusive terms like "OHMily," "Be you, be OHM," and foster a sense of belonging and shared experience in all communications.
• •Tell the Story: Every bead has potential for a narrative. Infuse copy with the inspiration behind designs or encourage customers to see the storytelling potential in each piece.
• •Be Authentic and Transparent: Reflect the brand's value of not taking itself too seriously and being open. If there are delays or issues, communicate with the characteristic OHM candidness.
• •Focus on Artistry and Self-Expression: Consistently reinforce that Ohm Beads are more than just jewelry; they are "wearable art" and tools for individual expression. Use descriptive language that highlights craftsmanship and unique details.

Social Perception

Positive, perceived as unique and different, with a passionate collector base.

Copy Examples

• •Meet Bartholomew the Intrepid Badger – he’s dug his way out of the ordinary and straight onto your bracelet! Add this little adventurer to your story and let his rebellious spirit remind you to always choose the scenic route. #BeYouBeOHM #OhmilyAdventures
• •Swirls of midnight dreams and dawn’s first blush, captured forever in our latest glass masterpiece. Each 'Cosmic Whisper' bead is a universe of its own, hand-blown with a sprinkle of OHM magic. Limited pieces for our luminous OHMily. What stories will yours tell? ✨ #OhmWearableArt #LimitedOHM
• •Your stories are our greatest inspiration! What chapter are you living right now? Show us your #MyOHMStory stack and tell us the tale your beads are weaving. We’re all ears (and eyes!) in the OHMily. #OhmCommunityLove
• •Normal is just a setting on the washing machine. Your jewelry should be as gloriously unique as you are. At OHM, we don’t just make beads; we craft tiny talismans for your one-of-a-kind journey. Dare to be different. Dare to be OHM. #NotLikeOthers #OhmIndividuality
• •Tired of the predictable? Let a little OHM magic land on your doorstep each month! Our Beadmail isn't just a subscription; it's a monthly dose of surprise, artistry, and pure, unadulterated joy. What wonders await? 😉 #OhmBeadmail #JoyfulSurprise