Brand Tone

sophisticated, mindful, and artistic

Brand Values

• •Conscious Living & Sustainability: Emphasizing mindful consumption, longevity, and the use of natural materials.
• •Craftsmanship & Artistry: Highlighting traditional techniques and the unique skill involved in creating their pieces.
• •Timeless Design: Focusing on enduring aesthetics over fleeting trends.
• •Quality & Materiality: Prioritizing high-quality, natural materials and their inherent beauty.
• •Intentionality & Mindfulness: Promoting a considered approach to objects and the spaces they inhabit.

Best Practices

• •Embrace Understatement: Avoid hyperbole and overly promotional language. Let the quality and design of the products speak for themselves. The tone should be confident yet subtle.
• •Focus on Sensory Language: Use words that evoke texture, form, light, and the natural origins of the materials. Appeal to the senses to create a more immersive and evocative experience.
• •Tell the Story of Craft: Highlight the artisanal process, the origin of materials, and the philosophy behind each design. This reinforces the values of craftsmanship and intentionality.
• •Maintain a Calm and Deliberate Pace: Use clear, concise, and thoughtfully constructed sentences. Avoid jargon or overly complex language. The writing should feel as serene and considered as the products themselves.
• •Align Visuals and Text: Ensure that the copy always complements the sophisticated and minimalist aesthetic of the brand's imagery. The words and visuals should work in harmony to convey the same message and feeling.

Social Perception

high-end, design-led brand appealing to individuals who value aesthetics, craftsmanship, and sustainability

Copy Examples

• •Sculpted by hand, shaped by intention. Our [Product Name] vase embodies the quiet dialogue between artisan and earth. A timeless form to hold nature's fleeting beauty.
• •The interplay of light and shadow, revealing the subtle textures of sustainably sourced [Material]. Discover the essence of [Product Name]. #OHMEdition #ConsciousDesign #TimelessObjects
• •At OHM, we believe in objects that resonate deeper. Crafted with enduring materials and a philosophy of mindful living, each piece is an invitation to create spaces of serenity and lasting beauty.
• •An Invitation to Stillness: New Arrivals from OHM
• •Beyond the ephemeral. OHM creates enduring objects for a considered life. Explore designs born from nature, shaped by artisans. [Link to website]