Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Informative and Educational, Health-Conscious and Mindful, Playful and Creative

Brand Values

• •Health and Wellness
• •Conscious Consumption
• •Natural and High-Quality Ingredients
• •Transparency
• •Sustainability
• •Cultural Fusion and Heritage
• •Community and Connection

Best Practices

• •Embrace the "Friendly Expert" Voice: Combine warmth and approachability with knowledgeable insights about the benefits of water lily seeds and conscious snacking. Avoid overly technical jargon but don't shy away from sharing the "why" behind the ingredients and Ayurvedic principles.
• •Infuse Passion and Storytelling: Continuously weave in the founders' journey, the inspiration from India, and the French culinary touch. This makes the brand relatable and memorable. Let the enthusiasm for the product shine through.
• •Prioritize "Conscious" and "Mindful" Language: Use words that evoke awareness, well-being, and intentional choices (e.g., "nourish," "balance," "mindful moment," "good for your soul").
• •Keep it Light, Playful, and Positive: While health-focused, maintain a sense of joy and discovery. Use inviting language and the occasional playful pun or creative description, aligning with the "Oh Lily!" brand name.
• •Be Clear and Benefit-Oriented, Naturally: Clearly communicate the key benefits (vegan, gluten-free, allergen-free, nutritious) without sounding overly clinical. Frame these benefits within the context of a delicious and enjoyable snacking experience. For example, instead of just "gluten-free," say "Enjoy every gluten-free crunch!"

Social Perception

Innovative and Healthy Alternative, Tasty and Enjoyable, Trustworthy and Authentic, Allergen-Friendly, Good for Mindful Lifestyles, Emerging Superfood

Copy Examples

• •Instagram Post (Image: Colorful bowl of Oh Lily! snacks with fresh fruit): Snack happy, live vibrantly! ✨ Our popped water lily seeds are a little bite of joy, packed with ancient goodness and zero guilt. Fuel your day the mindful way. What's your go-to Oh Lily! moment? #OhLilySnacks #ConsciousSnacking #SuperfoodJoy #VeganTreats #GlutenFreeGoodness
• •Website Banner (Homepage): Oh Lily! Deliciously Crunchy. Ayurvedically Inspired. Consciously Crafted. ✨ Discover the superfood snack that’s good for you and the planet. Taste the love in every pop!
• •Facebook Ad (Targeting health-conscious consumers): Tired of compromising taste for health? 👋 Meet Oh Lily! Our popped water lily seeds are the crunchy, flavorful, and guilt-free snack you've been searching for. Vegan, gluten-free, and inspired by ancient Ayurvedic wisdom. Click to bring some Oh Lily! goodness into your life!
• •Product Description (for a new savory flavor): Embark on a flavor adventure! Our [New Flavor Name] popped water lily seeds are a savory dream, blending [Key Ingredient 1] with a hint of [Key Ingredient 2]. Each light, airy crunch is a testament to nature's goodness. Perfect for on-the-go, as a salad topper, or whenever you need a mindful munch. Snack consciously, snack deliciously!
• •Email Newsletter Snippet (Subject: A Little Pop of Wellness in Your Inbox!): Bonjour snack lovers! At Oh Lily!, we believe that nourishing your body should be a joyful experience. That's why we pour our passion (and the best natural ingredients!) into every bag of our popped water lily seeds. Ready to rediscover snacking? Let's journey to wellness together!