Brand Tone

Friendly, Approachable, Helpful, Supportive, Creative, Inspiring, and Celebratory

Brand Values

• •Creativity and Design
• •Customer Empowerment/Ease of Use
• •Quality
• •Customer Satisfaction
• •Passion and Love

Best Practices

• •Embrace 'You-focused' Language: Always speak directly to the customer and highlight how Oh Lilly Design helps them achieve their creative vision and celebrate their special moments (e.g., 'Your Vision, Our Templates,' 'Surprise your guests').
• •Maintain a Positive and Encouraging Voice: Use uplifting and enthusiastic language. Words like 'beautiful,' 'dreamy,' 'adorable,' 'celebrate,' 'magic,' and 'happy' align with the brand's focus on joyous occasions. The 'Happy Creating!' sign-off is a good example to emulate.
• •Emphasize Ease and Simplicity: Consistently remind customers how easy it is to use the templates with Templett (e.g., 'effortless,' 'in minutes,' 'in a snap,' 'easy to personalize'). This addresses a key customer benefit.
• •Use Friendly and Relatable Language: Avoid overly formal or technical jargon. Keep sentences clear and concise. The 'About Us' page provides a good example of a friendly, personal style.
• •Incorporate Emojis Sparingly and Appropriately (especially on social media): Emojis can enhance the friendly and celebratory tone (✨, 🎉, 🍼, 🎈) but should be used thoughtfully to complement the message, not overpower it.

Social Perception

Highly Positive, Reliable and Easy to Use, Aesthetically Pleasing Designs, Good Value, Helpful Customer Service

Copy Examples

• •Instagram Post (New Wedding Template): Say 'I Do' to effortless elegance! ✨ Our newest wedding invitation template is here to make your big day shine. Easy to personalize, instantly downloadable, and oh-so-dreamy. Click the link in bio to try the demo and start creating your perfect suite today! #OhLillyDesign #WeddingInspiration #DIYWedding #EditableTemplate #DreamWeddingStationery
• •Facebook Ad (Baby Shower Collection): Showering the mama-to-be with love? 🍼 Our adorable and easy-to-edit baby shower templates are here to help! From invites to thank you cards, create something truly special in minutes. Let's make this celebration unforgettable! Shop now: [Link] #OhLillyDesign #BabyShowerIdeas #PartyPrintables #DIYStationery #CelebrateMom
• •Website Banner (General): Your Vision, Our Templates, Pure Magic! ✨ Create beautiful, personalized stationery for all of life's special moments. Easy to edit, instant to download. Let your creativity bloom with Oh Lilly Design! #PartyDecor #DIYInvites #EditableStationery #OhLillyMagic
• •Email to Newsletter Subscribers (Highlighting a Sale): Get Ready to Celebrate & Save! 🎉 Life's full of special moments, and we're here to help you make them beautiful (without breaking the bank!). For a limited time, enjoy [X]% off all our editable templates. Design your dream stationery today! Happy Creating! Shop the sale: [Link] #OhLillyDesign #StationerySale #DIYParty #CreativeCelebrations
• •Pinterest Pin Description (Birthday Party Pack): Throw the ultimate bash with our vibrant birthday party printables! 🎈 Easy to customize with Templett, you can create everything from invitations to party signs in a snap. Get ready to wow your guests! Pin this for your next celebration! #OhLillyDesign #BirthdayPartyIdeas #DIYPartyDecor #EditableTemplates #PartyPlanningMadeEasy