Brand Tone

Inspirational, Passionate, Artistic, Cultured, Modern, Versatile, Ethical, Conscious, Feminine, Empowering, Approachable, Friendly

Brand Values

• •Passion for Travel & Discovery
• •Uniqueness & Authenticity (Reinterpreted)
• •Sustainability & Ethical Production
• •Quality & Craftsmanship
• •Cultural Appreciation & Storytelling
• •Empowerment & Self-Expression

Best Practices

• •Embrace Storytelling: Continuously weave the founder's journey, travel inspiration, and the cultural significance of the designs into your copy. This reinforces the passionate, artistic, and inspirational aspects of the tone.
• •Highlight Ethical & Sustainable Angles: Always mention the commitment to sustainability, ethical production, and handmade quality. This caters to the conscious consumer and reinforces brand values.
• •Use Evocative & Sensory Language: Describe the fabrics, patterns, and the feeling of wearing an OhKimono piece. Words like "wanderlust," "dream," "elegance," "flowy," "vibrant" can maintain the artistic and inspirational tone.
• •Maintain an Approachable & Authentic Voice: Especially on social media, engage genuinely with the audience. Share behind-the-scenes glimpses or inspiration to foster a friendly and personal connection, reflecting the founder's accessible persona.
• •Focus on Versatility & Empowerment: Showcase how OhKimono pieces can be styled for various occasions and how they empower the wearer to feel unique and confident. This aligns with the modern, versatile, and empowering elements of the brand tone.

Social Perception

Innovative, Unique, High Quality, Artistic, Sustainable, Ethical Choice, Aspirational, Connected to Travel/Culture, Positive Engagement

Copy Examples

• •Headline: Wander beyond the everyday. Discover OhKimono. Body: Each OhKimono piece is a whisper of distant lands and a dream woven into fabric. Ethically crafted, uniquely designed. Bring a touch of Asian elegance and a spirit of adventure to your wardrobe. Shop the collection and tell your own story. #OhKimono #WearYourStory #SustainableFashion
• •Headline: More than just clothing. It's a feeling. Body: Wrap yourself in the art of OhKimono. Our limited-edition kimonos and modern streetwear are designed to make you feel unique and empowered. Inspired by global travels, made with passion and a commitment to a greener planet. Feel the difference. #OhKimonoStyle #EthicallyMade #CulturalElegance
• •Headline: Reimagine Your Style. Embrace the Kimono. Body: From bustling city streets to serene escapes, the OhKimono collection blends timeless tradition with modern versatility. Handmade with care, our pieces invite you to express your individuality with grace and confidence. How will you wear yours? #ModernKimono #TravelInspired #OhKimonoJourney
• •Headline: Crafted with conscience. Designed for dreams. Body: At OhKimono, sustainability meets artistry. We pour our passion for unique patterns and ethical production into every stitch, creating pieces that are as kind to the earth as they are beautiful to wear. Explore a world of conscious style. #SustainableStyle #HandmadeWithLove #OhKimonoValues
• •Headline: Let Your Wardrobe Travel. Body: Olivia, our founder, found her inspiration in the vibrant markets of Vietnam. Now, OhKimono brings those dreams to you. Each design is a passport to a world of elegance, femininity, and the courage to be different. Join the OhKimono journey. #FounderStory #AsianInspired #DressWithIntention