Brand Tone

Whimsical, Romantic, and Accessible

Brand Values

• •Individuality and Self-Expression
• •Accessibility & Fair Pricing
• •Ethical Sourcing
• •Artistry and Craftsmanship
• •Joy and Wonder

Best Practices

• •Embrace Storytelling: Frame jewelry not just as an accessory, but as a part of a larger narrative – a love story, a personal milestone, or an expression of inner self. Use evocative language that paints a picture and stirs emotion.
• •Highlight Uniqueness and Customization: Consistently emphasize the ability to create one-of-a-kind pieces. Use phrases like "your vision, our craft," "design your dream," or "as unique as your love."
• •Balance Whimsy with Reassurance: While the tone is playful and imaginative, ensure copy also conveys trust and quality. Mention ethical sourcing, craftsmanship, and the value of fair pricing to reassure customers about their significant purchase.
• •Use Inclusive and Encouraging Language: Reinforce the idea that beautiful, high-quality jewelry is for everyone. Avoid exclusionary or overly technical jargon. Make the process of choosing or customizing a ring feel exciting and accessible.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy is consistently reflected in the visual branding across all platforms – website, social media, and advertisements. The imagery should also evoke that sense of whimsy, romance, and wonder.

Social Perception

The social perception of Ohjewel is somewhat divided, though generally leans positive, particularly among those who have purchased.

Copy Examples

• •Homepage Banner: "Your love story is unique. Your ring should be too. Discover whimsical designs and ethically sourced gems, crafted to tell your tale. ✨ Create your dream ring with Ohjewel – beautifully affordable, uniquely you."
• •Instagram Post Caption (showcasing a moss agate ring): "Lost in the forest of your love? 💚 Our enchanting moss agate rings capture the wild, natural beauty of your unique bond. Ethically sourced and lovingly handcrafted, because your forever piece should be as special as your journey. Tap to explore or dream up your own custom design!"
• •Product Description (for an Alexandrite ring): "Watch the magic unfold with our captivating Alexandrite ring! This enchanting stone shifts its hue with every light, a perfect symbol of your ever-evolving love. Handcrafted with care and designed to delight, it’s more than a ring – it’s a tiny universe of wonder, made accessible just for you."
• •Email Subject Line for a Promotion: "Unlock a World of Whimsy 🗝️✨ Your Dream Jewelry Awaits (at prices you'll adore!)"
• •About Us Snippet for Social Media: "From a little Etsy dream to a world of sparkling possibilities! At Ohjewel, we believe everyone deserves jewelry that makes their heart sing. We craft whimsical, ethical, and wonderfully unique pieces for your most magical moments. Let's create something beautiful together! #OhjewelStory #EthicalJewelry #DreamRing"