Brand Tone

Friendly, Trendy, Community-Focused

Brand Values

• •Affordability & Quality
• •Inclusivity
• •Local Pride/Community Connection
• •Versatility/Family Focus
• •Customer Service (implied)

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., Ohio locals, families, women looking for affordable trends). Use language, humor, and references that resonate with them. The current use of emojis and informal language on TikTok is a good example for that platform.
• •Emphasize Community & Local Connection: Consistently weave in mentions of Ohio, local towns, or community events. Use hashtags that reinforce this (#ShopLocalOhio, #OhioMade). This aligns with the "Roots" in the brand name.
• •Maintain an Approachable & Friendly Voice: Whether it's a product description, social media reply, or email, keep the tone welcoming and helpful. Avoid overly formal or corporate language. Focus on being relatable.
• •Showcase Realness & Personality: Continue to use real people (like the owner/staff in TikToks) in content. Behind-the-scenes glimpses, try-on hauls, and user-generated content (if applicable) can make the brand feel more authentic and less like a faceless entity.
• •Create a Simple Tone & Style Guide: Even a brief internal guide outlining key brand voice attributes (e.g., "Friendly, Upbeat, Proudly Ohioan, Inclusive, Trendy yet Accessible"), preferred terminology, and common phrases can help ensure everyone creating content stays on the same page across all platforms.

Social Perception

Ohio Roots Boutique is perceived as a local business serving its communities in London and Urbana, offering a range of apparel and custom items. Likely seen as a go-to for items that express Ohio pride or support local schools. Customers likely view it as a place to find current styles without a high price tag. The consistent TikTok activity suggests they are seen as digitally engaged and accessible online. The single negative review on Faire for "Ohio Roots Print Co" regarding product description accuracy and communication could indicate a potential area of concern for that specific arm of the business, if it is indeed the same or closely related. However, this is limited data.

Copy Examples

• •Instagram Post (New Arrival - Ohio Graphic Tee): Rep your roots! 💖 Our newest Ohio love graphic tee just dropped, and it's SO soft. Perfect for game day, campus strolls, or just showing off that Buckeye State pride! Available in S-3X. Swing by our London or Urbana stores, or tap the pic to shop online! #OhioRootsBoutique #OhioPride #ShopLocalOhio #NewArrival #GraphicTeeLove
• •Facebook Ad (School Spirit Collection): Game day is calling! 🏈📣 Gear up to cheer on your favorite local team with our awesome School Spirit collection! From cozy hoodies to spirited tees for the whole family, find your perfect look at Ohio Roots Boutique. Visit us in Urbana or London, or browse online! #OhioRoots #SchoolSpirit #SupportLocalTeams #FridayNightLights #OhioBoutique
• •TikTok Video Caption (Try-On Haul): Obsessed is an understatement! 😍 Trying on some of our fresh summer arrivals – which look is your fave?! Let me know in the comments! 👇 All items available online & in-store. #OhioRootsBoutique #SummerStyle #BoutiqueFashion #TryOnHaul #ShopSmall #OhioFashion #OOTDInspo
• •Website Homepage Banner (Seasonal Collection): Hello Sunshine! ☀️ Discover fresh styles for warmer days. Our Spring & Summer Collection is here, packed with breezy dresses, cute tops, and must-have accessories. Affordable, stylish, and ready for your next adventure! Shop Ohio Roots Boutique – with love from London & Urbana.
• •Email Newsletter Subject Line (Custom Order Feature): Make it YOURS! ✨ Custom Tees, Tumblers & More at Ohio Roots! *(Email body snippet):* Looking for a unique gift or something special for your group? Ohio Roots Boutique offers custom printing and laser engraving! From personalized hats to statement tees, let us help bring your vision to life. Perfect for family reunions, team gear, or just because! Get a quote today...