Brand Tone

Approachable and Friendly, Trendy and Fashion-Forward, Supportive and Community-Oriented, Creative and Enthusiastic

Brand Values

• •Quality
• •Handmade/Artisanal
• •Empowerment/Self-Expression
• •Customer Focus
• •Inclusivity (implied for clothing)
• •Local and Small Business Pride

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (crafters, fashion-conscious locals, gift-givers) and use language that resonates with them. Keep it relatable and avoid overly technical jargon unless specifically addressing the crafting supplies.
• •Embrace Your Story: Weave in the "small Latina-owned business" and "started as a hobby" narrative. It adds authenticity and a personal touch that customers connect with.
• •Stay Positive and Enthusiastic: Let the passion for your products (handmade quality, trendy styles) shine through in your descriptions and posts. Use upbeat language and positive framing.
• •Be Visually Consistent with Your Words: Ensure the imagery and videos used alongside your copy match the described tone (e.g., bright, stylish photos for trendy clothing; warm, inviting shots for handmade items). The TikTok presence already does this well.
• •Engage and Build Community: Respond to comments and messages in the same friendly and approachable tone. Ask questions in your copy to encourage interaction, reinforcing the community feel.

Social Perception

Based on TikTok engagement, the boutique is perceived positively by its local followers as a "cute," "favorite," and "best" boutique in its area (Monmouth County). Customers seem to appreciate new arrivals and trendy clothing options. The brand is associated with being a go-to place for unique and stylish finds.

Copy Examples

• •Unleash your creativity! ✨ Our new high-quality sublimation tumblers are here, perfect for your next DIY project or personalized gift. What masterpiece will you create? #OhHoneyBoutiqueNJ #HandmadeWithLove #CraftyCorner
• •Hello gorgeous! 🤩 Turn heads in our latest dress - blending comfort, quality, and those on-trend details you love. Swing by our Shrewsbury store or tap to shop online! #OhHoneyStyle #NJBoutique #TrendyThreads #ShopSmall
• •From a pandemic hobby to your favorite local spot! 🥰 As a small, Latina-owned business, every purchase supports a dream. Thank you for being part of the Oh-Honey family! #LatinaOwned #NJSmallBusiness #CommunityLove #OhHoneyBoutique
• •Make your space uniquely yours! 🏡 Our latest handmade home decor piece just dropped, ready to add that perfect touch of cozy-chic. Limited stock! #OhHoneyHome #HandmadeDecor #NJMade #ShopLocalNJ
• •POV: You just found your new fave outfit at Oh-Honey Boutique NJ! 😉 From comfy-cute to weekend glam, we've got you. Come say hi! 443 Broad St, Shrewsbury. #NJFashion #BoutiqueFinds #OhHoneyHaul #MonmouthCounty