Brand Tone

Playful & Humorous, Friendly & Approachable, Creative & Artistic, Conscious & Ethical, Enthusiastic & Passionate

Brand Values

• •Supporting Artists
• •Sustainability & Environmental Responsibility
• •Equality, Diversity & Inclusivity
• •Creativity & Quality
• •Bringing Smiles & Personal Touch
• •Social Responsibility & Giving Back
• •Transparency & Accountability

Best Practices

• •Embrace Playfulness with Purpose: Inject humor and lightheartedness into your copy, but always tie it back to your core values, such as supporting artists or sustainability. For example, a funny card description can still mention it's printed on recycled paper.
• •Champion Your Artists: Whenever featuring a product, highlight the artist behind it. Share their story, inspiration, or a fun fact. This reinforces the "support for artists" value and adds a personal touch.
• •Be Transparent About Your Values: Regularly communicate your commitments to sustainability, diversity, and ethical practices. Don't just state them; show them in action through stories, updates, and product information.
• •Keep it Visually Cohesive and Engaging: Use vibrant, high-quality imagery that reflects the artistic and quirky nature of the products. Ensure your social media aesthetic aligns with the website and the overall brand feel.
• •Foster Community Interaction: Encourage engagement by asking questions, running polls, and responding to comments in a friendly, approachable, and on-brand tone. Reflect the brand's inclusivity in your interactions.

Social Perception

Positive & Well-Regarded, Eco-Conscious, Artist-Friendly, Quirky & Fun, Community-Oriented, Reliable for Gifting

Copy Examples

• •Say 'Happy Birthday' with a giggle! Our latest card, dreamed up by the amazing [Artist Name], is here to deliver smiles (and maybe a snort-laugh). Printed on eco-friendly paper, because we love the planet as much as a good pun. #OhhDeer #QuirkyCards #SupportArtists
• •Tired of boring mail? 💌 Get a monthly dose of creative joy with Papergang! Exclusive stationery, designed by incredible artists, delivered to your door. Plus, we plant a tree for boxes made! Good for your desk, great for the Earth. #Papergang #StationeryAddict #CreativeSubscription #EcoFriendly
• •We believe in awesome products that don’t cost the Earth. From sustainably sourced paper to plastic-free packaging, we're committed to making a difference, one card at a time. Join us on our green journey! 🌳 #OhhDeerSustainable #EcoConscious #ProtectOurPlanet
• •Meet the talent behind your new favorite notebook! ✨ We're so thrilled to partner with the wonderfully creative [Artist Name] for our latest collection. Every purchase directly supports their incredible work. Swipe to see their designs! #OhhDeerArtists #ArtCollaboration #CreativeCommunity #Illustration
• •Spread Joy & Support Artists This Season! ✨ Discover unique gifts and cards, lovingly designed by independent creators from around the globe. Ethically made, joyfully given. #OhhDeerGifts #ShopIndependent #MeaningfulGifting