Brand Tone

Educational, Passionate, and Trustworthy.

Brand Values

• •Health & Wellness
• •Sustainability & Eco-Consciousness
• •Transparency & Authenticity
• •Efficacy

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of health and sustainability. Don't just sell a toothpowder; sell a better habit, a healthier body, and a cleaner planet.
• •Educate, Don't Preach: Use an informative tone to explain the benefits of your ingredients and the problems with traditional products. Position ohGiGi as the helpful, trusted expert.
• •Emphasize "Free From": Consistently list the undesirable ingredients the brand avoids (e.g., "Free from SLS, Fluoride, Sweeteners, Plastic"). This reinforces the commitment to purity and health.
• •Use Sensory and Evocative Language: Describe the flavors and feelings. Words like "zesty," "refreshing," "gently polishes," and "revitalized" create a more appealing product experience than just listing ingredients.
• •Incorporate Social Proof and the Founder's Story: Weave customer testimonials and the "why" behind the brand into your copy. This builds authenticity, trust, and community around the brand's mission.

Social Perception

Highly Positive and Purpose-Driven. Perceived as a high-quality, ethical, and effective brand that delivers on its promises, a leader in sustainable oral care, and a trustworthy alternative for health-conscious and eco-aware consumers.

Copy Examples

• •Your morning routine, reimagined. Our Minty Brush toothpowder isn't just about a fresh smile—it's about a fresh start for you and the planet. Made with native Australian Peppermint Gum and organic herbs, it’s a daily ritual that’s free from toxins and plastic waste. Good habits, good planet. #ohgigi #SustainableSmile #PlasticFree
• •Tired of Toxins? Make the Switch. That tube of toothpaste in your bathroom is likely filled with sweeteners, foaming agents, and chemicals. ohGiGi is different. We use mineral-rich clays, Ayurvedic herbs, and the natural power of hydroxyapatite to clean, whiten, and remineralize your teeth. Oh, and our jars are 100% refillable and plastic-free. Click to discover a cleaner way to care for your smile.
• •Remineralize. Whiten. Protect. All with the power of plants. Our toothpowders are proof that nature knows best.
• •This is what's *not* in your toothpowder... ...and why it matters. We say no to fluoride, SLS, triclosan, and artificial sweeteners, because what you leave out is just as important as what you put in.
• •A celebration of the Australian bush. Our Native Brush toothpowder features a zesty and spicy blend of Desert Lime and Mountain Pepperberry. It's an adventurous flavor that gently polishes your teeth, leaving your mouth feeling truly clean and revitalized.