Brand Tone

Elegant & Romantic, Artistic & Creative, Nurturing & Inspiring, Ethical & Conscious, Approachable & Passionate

Brand Values

• •Beauty & Aesthetics: Creating and providing visually stunning products and designs.
• •Quality & Craftsmanship: Offering high-quality, ethically handmade items designed to last.
• •Sustainability & Ethical Production: Commitment to environmentally friendly practices, plastic-free packaging, and supporting artisans.
• •Creativity & Inspiration: Fostering creativity in floral design and event styling.
• •Community & Support: Supporting florists, event designers, and giving back to the community in Sri Lanka.
• •Transparency: Being open about their production processes and values.
• •Passion for Floral Design: Stemming from the founder's deep love for flowers and events.

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that paint a picture and appeal to emotions. Think: "dreamy," "ethereal," "timeless," "handcrafted," "sun-kissed," "gentle," "abundant."
• •Highlight the 'Why': Consistently weave in the brand's values – sustainability, ethical production, passion for floristry, and the story of its origin. This reinforces the brand's identity beyond just the products.
• •Speak to the Creative Spirit: Address the audience (florists, designers, home stylists) as fellow creatives. Use language that inspires and empowers their artistic endeavors.
• •Maintain an Elegant and Warm Voice: Even when being informative, the tone should remain graceful, approachable, and infused with the founder's passion. Avoid overly casual or technical jargon unless explaining specific sustainable floristry techniques.
• •Visual-Verbal Harmony: Ensure the copy always aligns with the brand's visual aesthetic (romantic, natural, refined). The words should feel like a natural extension of the images seen on the website and social media.

Social Perception

Oh Flora Store is generally perceived as a provider of high-quality, beautiful, and unique ceramic pieces for floristry and home decor. Customers appreciate the ethical and sustainable approach of the brand. The founder, Tanya Barbariol, is seen as a knowledgeable and passionate expert in the floral design industry. The brand is associated with a romantic, elegant, and nature-inspired aesthetic. There is a strong connection perceived between the store and the Oh Flora Studio's event design and educational offerings, adding to its credibility.

Copy Examples

• •Instagram Post (Product focused): "Introducing the 'Serene' compote. Each curve and subtle hue is thoughtfully designed in our Byron Bay studio and ethically handcrafted to bring a touch of timeless elegance to your floral creations. Designed by a florist, for florists, with a shared love for sustainable beauty. Discover how it can inspire your next arrangement. #OhFloraStore #HandmadeCeramics #EthicalDesign #FloralArtistry #SustainableFloristry"
• •Website Homepage Banner: "Oh Flora Store: Where modern lines meet old-world romance. Explore our curated collection of ethically handmade ceramics, designed to elevate your floral designs and enrich your creative spaces. Crafted with passion, for a more beautiful and sustainable world. Shop Now."
• •Email Newsletter Snippet (Workshop/Education focused): "Nurture your passion for petals. At Oh Flora School, we believe in sharing the art of sustainable floral design. Join Tanya and our community of creatives to learn techniques that honour nature and unleash your unique style. Enrol in our latest online course and let your creativity bloom. Learn More."
• •Facebook Ad (Brand Story focused): "From a florist's heart to your hands. Oh Flora Store was born from a desire for beautiful, ethically-made pieces that don't compromise on quality or sustainability. Each ceramic vessel tells a story of conscious craftsmanship, designed to inspire and support your most imaginative floral expressions. Discover our story and our collection. #OhFloraValues #ConsciousLiving #FloralDesign #SupportArtisans"
• •Product Description (Detailing ethical aspect): "The 'Kindred' Vase: More than just a vessel, it's a promise. Designed in Australia and brought to life by skilled artisans in Sri Lanka, each purchase supports their craft and contributes to the Kind Hearted Lankans charity. Its organic form and gentle texture are perfect for showcasing nature's artistry, sustainably. Dimensions: 15cm H x 10cm W. Materials: Stoneware clay, matte glaze. Care: Handwash recommended. #EthicallyMade #SustainableHome #OhFloraStore #CeramicVase #GivingBack"