Brand Tone

aspirational, chic, and encouraging. It is positive, focusing on empowerment and confidence, blending a sophisticated, fashion-forward voice with a supportive and accessible feel. It is also functional.

Brand Values

• •Quality and Style
• •Versatility
• •Wellness and Empowerment
• •Community

Best Practices

• •Use Empowering Language: Consistently use words like "elevate," "empower," "strength," "confidence," and "inspire" to reinforce the brand's aspirational values.
• •Highlight Versatility: In product descriptions and social media, always mention the dual function of the apparel perfect for both fitness and everyday life ("studio-to-street").
• •Maintain a Chic and Polished Tone: Avoid overly casual slang or jargon. Keep the language sophisticated and clean to match the high-end, curated feel of the boutique.
• •Integrate the Wellness Aspect: Regularly connect the clothing to the feeling of well-being, health, and an active lifestyle. Collaborate with fitness influencers or the associated studio to create authentic content.
• •Foster a Sense of Community: Address the audience as a collective of strong, stylish individuals. Use inclusive language and engage with comments and posts from the local fitness community to strengthen the brand's position.

Social Perception

OHEY Boutique is perceived as a stylish and high-quality source for activewear, particularly within the La Jolla fitness community. Its integration with the Platform Lagree studio positions it as a go-to for fashionable and functional workout apparel. The brand is associated with a healthy and active lifestyle.

Copy Examples

• •From your morning coffee to your evening flow, our latest collection is designed for every moment of your day. Look chic, feel powerful. #OHEYBoutique #StyleInMotion
• •Elevate your workout wardrobe. ✨ OHEY Boutique brings you curated activewear that blends high fashion with peak performance. Shop now for pieces that take you from the studio to the street, effortlessly. #OHEYStyle #Activewear
• •Hi [Name], ready to feel unstoppable? Our new collection has just dropped, featuring trend-forward designs and buttery-soft fabrics that support you in and out of the studio. Discover your new favorite look. #ShopOhey
• •Meet your new go-to leggings. Engineered for performance and designed for style, this pair offers a second-skin feel with the perfect amount of support. Whether it's a high-intensity workout or a relaxing weekend, you'll reach for these again and again.
• •Confidence looks good on you. Our new activewear arrivals are here to make you feel as strong and stylish as you are. 💪 Shop the drop! #LaJolla #FitnessFashion #OHEYBoutique