Brand Tone

friendly, humorous, and approachable

Brand Values

• •Eco-friendliness
• •Quality & Practicality
• •Family & Community
• •Animal Welfare
• •Innovation

Best Practices

• •Embrace the Pun (Wisely): The name "Oh Crap" is inherently playful. Use puns and light-hearted language related to "crap," "poop," and the less glamorous side of pet ownership, but always tie it back to the positive environmental mission.
• •Stay Passionately Educational: Continuously educate the audience about the problems with plastic and the benefits of composting in a clear, accessible way. Use statistics (like the 4% landfill figure) to reinforce the mission's importance.
• •Build the #OhCrapFamily: Consistently use the "#OhCrapFamily" hashtag and community-focused language. Encourage user-generated content and share stories from customers to foster a sense of belonging and collective impact.
• •Be Authentically Eco-Driven: Ensure all messaging reflects a genuine commitment to sustainability, from product materials to partnerships. Transparency about certifications (e.g., AS 5810, AS4736) builds trust.
• •Keep it Positive and Empowering: While addressing a serious environmental issue, maintain an optimistic tone that empowers customers, making them feel good about their choice and their contribution to a solution. Focus on the positive impact of "changing the world one poop at a time."

Social Perception

Customers praise the quality and thickness of the bags, noting they are strong and effective. Users appreciate the compostable and eco-friendly nature of the product, aligning with their desire to make sustainable choices.

Copy Examples

• •Social Media Post (Humorous & Benefit-Driven): Picking up poop? Yeah, it's a crappy job, but someone's gotta do it! 😉 Make it an Oh Crap moment that's good for the Earth. Our cornstarch bags are super strong (no nasty surprises!) and 100% compostable. Join the #OhCrapFamily and let's clean up the planet, one poop at a time! #OhCrapMoments #EcoFriendlyPets
• •Ad Headline (Problem/Solution & Urgency): Plastic Poop Bags Are Trashing Our Planet. Make the Switch to Oh Crap Today! 🌍
• •Email Snippet (Community & Value-Focused): Hey [Customer Name], thanks for being part of the #OhCrapFamily! Every time you use our compostable bags, you're helping us save millions of plastic bags from landfill. That's a big deal! Together, we're making a difference. Shop your next supply and keep the good B.S. (Bag Saving 😉) going!
• •Product Description Snippet (Quality & Eco-Benefit): Feel the Oh Crap difference! Our award-winning dog poop bags are 3x thicker, so no more 'that feeling.' Made from 100% planet-friendly cornstarch, they're certified compostable, vanishing in just 3 months. Tough on poop, gentle on Earth.
• •Instagram Story (Interactive & Playful): (Image: A cute dog looking proud next to an Oh Crap bag roll) Text: "My human uses Oh Crap bags! What about yours?" Poll: "Team Plastic 👎" vs. "Team Compostable! 👍" Sticker: Link to product page. #OhCrapPets #SustainablePooch