Brand Tone

Creative & Personal, Quality-Conscious, Modern & Stylish, Friendly & Approachable

Brand Values

• •Individuality & Self-Expression
• •Quality & Functionality
• •Style & Aesthetics
• •Customer Creativity

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer, their creativity, their style, and their unique needs. This reinforces the value of personalization.
• •Use Evocative & Creative Language: Words like "design," "create," "express," "unique," "vibrant," "style," and "personality" should be common. Avoid overly technical or generic terms.
• •Highlight Quality with Confidence: When mentioning product features (e.g., insulation, material), do so in a way that conveys quality and reliability without being overly boastful. Tie it back to the customer benefit (e.g., "perfect temperature all day long").
• •Maintain a Modern & Clean Aesthetic in Visuals and Text: Ensure that the copy aligns with the visual presentation – uncluttered, stylish, and focused. Use emojis thoughtfully on social media to enhance approachability without appearing unprofessional.
• •Showcase, Don't Just Tell: Use customer testimonials, user-generated content (with permission), and examples of customized designs in your copy to bring the brand values of individuality and creativity to life. Let the customer stories speak for the brand.

Social Perception

Positive Product Feedback, Appreciation for Personalization, Desire for More Engagement (Implied), Limited Mainstream Visibility

Copy Examples

• •Your Style. Your Sip. Your Ohcan. Design a tumbler as unique as you are.
• •Fuel your day, your way. ✨ Our high-quality, custom Ohcan bottles keep your drinks perfectly hot or cold, while showcasing your unique vibe. What will your Ohcan say about you? #Ohcans #CustomTumbler #MyStyleMySip #HydrateInStyle
• •Crafted for expression, built to last. The Ohcan Tumbler isn't just a drink container; it's a statement. Personalize every detail and enjoy superior insulation that keeps up with your day.
• •Unleash Your Inner Designer with Ohcans! 🎨
• •More than just a bottle, it’s a conversation starter. Create your personalized Ohcan today and carry a piece of your personality wherever you go. High-quality, uniquely yours.