Brand Tone

Heartfelt, Personal, and Elegant

Brand Values

• •Meaningful Connections
• •Quality & Durability
• •Sustainability & Ethical Production
• •Handcrafted & Local Identity
• •Authenticity & Joy
• •Customer Experience

Best Practices

• •Always Lead with Emotion and Meaning
• •Emphasize "Handcrafted in Berlin"
• •Integrate Sustainability Naturally
• •Maintain a Warm, Inclusive, and Slightly Elegant Vocabulary
• •Create a Tone of Voice Guide

Social Perception

Positive and Appreciative

Copy Examples

• •Keep those unforgettable moments close, always. ✨ Our engraved bracelets are more than just jewelry; they're tiny treasures holding your biggest memories. Handcrafted with love and sustainable materials, right here in Berlin. What story will your bracelet tell? #OhBraceletBerlin #MeaningfulJewelry #HandcraftedInBerlin #CherishedMoments #SustainableStyle
• •Oh Bracelet Berlin: Wear Your Story. Minimalist Designs, Meaningful Connections. Handcrafted with Love.
• •Elegantly minimalist, deeply personal. This necklace is designed to be a timeless reminder of what matters most. Engrave a name, a date, or a secret word, and carry your unique story with you. Made from recycled sterling silver and crafted with care in our Berlin studio, it’s a piece you’ll cherish for years to come. #SustainableJewelry #PersonalizedGift #MadeInBerlin
• •New Arrivals: Tell Your Story with Oh Bracelet Berlin 💖
• •Oh Bracelet Berlin: Meaningful, Handcrafted Jewelry. Personalized pieces that last. Shop sustainable elegance. [Shop Now Button]