Brand Tone

Authentic & Sincere, Nostalgic & Reverent, Warm & Familial, Down-to-Earth & Approachable, Supportive & Artist-Centric, Humorous & Witty

Brand Values

• •Independence
• •Artistic Integrity & Authenticity
• •Legacy
• •Community & Fan Connection
• •Support for Songwriters
• •Quality
• •Family

Best Practices

• •Channel John Prine's Spirit (Subtly): Incorporate warmth, wit, storytelling, and an appreciation for the everyday into the language. It's not about mimicking, but embodying the ethos.
• •Prioritize Authenticity: Avoid overly polished or corporate language. Keep it genuine, direct, and down-to-earth, reflecting the music and artists.
• •Emphasize Community and Connection: Address fans directly, use inclusive language ("we," "us," "our family"), and acknowledge their loyalty and importance to the label.
• •Highlight the Songwriter: Focus on the artists as storytellers and craftsmen. Share their narratives and the meaning behind their music.
• •Maintain a Reverent but Approachable Tone: While honoring the legacy, especially of John Prine, ensure the tone remains welcoming and not intimidating to new fans or artists. Balance respect with approachability.

Social Perception

Respected & Iconic, Authentic & Trustworthy, Community-Focused, Caretaker of Legacy, Supportive of New Talent

Copy Examples

• •More than just songs, these are stories. The tales John told, now spinning on heavyweight vinyl. Warm, honest, and just like the man himself – made to last. Add a piece of the legacy to your collection.
• •The Oh Boy family just got a little bigger. We’re thrilled to welcome [Artist Name], a songwriter who speaks their truth with every note. Get ready to find your next favorite storyteller. Listen now.
• •Wear the words that feel like home. Our new [Lyric] tee is more than just a shirt, it’s a little piece of that Oh Boy feeling – a bit of wit, a lot of heart. Just like a good Prine song.
• •This year, give the gift of good songs and great stories. From timeless Prine classics to the fresh voices shaping tomorrow's folk, find something real at Oh Boy. Because good music always fits.
• •Press play on real. [Artist Name]'s new video for '[Song Title]' is out now. Authentic tunes, straight from the heart to your screen. That's the Oh Boy way. Link in bio.