Brand Tone

Approachable, empowering, and fashion-conscious; inclusive and encouraging, direct and benefit-oriented, balancing craftsmanship with trendy accessibility.

Brand Values

• •Accessibility & Affordability
• •Empowerment & Confidence
• •Quality & Craftsmanship
• •Uniqueness & Self-Expression

Best Practices

• •Lead with Empowerment: Always frame copy around the customer's feeling of confidence and self-expression, using personal language like "you" and "your style."
• •Highlight the "Handmade" Aspect: Consistently mention that jewelry is handcrafted or designed by artisans to reinforce quality and uniqueness.
• •Emphasize Accessible Style: Combine terms like "trendy" and "stylish" with "affordable" and "accessible" to appeal to a broad audience and fulfill the brand's promise.
• •Keep it Aspirational but Attainable: Use a positive, slightly dreamy tone while grounding it with practical benefits like durability and versatility.
• •Maintain a Unified Voice Across All Channels: Ensure consistent tone across all platforms (website, social media, email, B2B) to build trust and brand recognition.

Social Perception

Positive; seen as a reliable source for affordable, attractive, and giftable handcrafted jewelry, trusted by both retail customers and wholesale buyers.

Copy Examples

• •Define your own style. Our new Delicate Paperclip Link Chain isn't just an accessory; it's a statement. Handcrafted to be as unique as you are. Wear it solo for a touch of elegance or layer it to tell your story. Shop now and express yourself.
• •Your Everyday Sparkle, Upgraded. Discover our latest collection of handcrafted jewelry, designed to bring a touch of elegance to any moment. From dainty earrings to statement necklaces, find your next favorite piece at a price you'll love.
• •Confidence looks good on you. We believe fashion should be fun, accessible, and a reflection of you. That's why we pour our passion into every handcrafted piece of jewelry. Ready to find the accessory that makes you feel unstoppable? Explore our new arrivals and enjoy 20% off your next order.
• •Handmade with purpose. These Chunky Oval Hoop Earrings are crafted from high-quality, durable materials, designed for both fashion and longevity. They're the perfect accessory to transition from a day at the office to a night out, offering a bold yet timeless look.
• •At Ohbooba Design, we do more than just make jewelry—we craft confidence. We are a team of passionate artisans committed to creating unique, high-quality pieces that are both beautiful and affordable. Because we believe everyone deserves to express their authentic self, one stunning accessory at a time.