Brand Tone

Nurturing & Supportive, Quality-Conscious & Trustworthy, Modern & Stylish, Enthusiastic & Passionate

Brand Values

• •Quality & Safety: Prioritizing high-quality, safe products for babies and children.
• •Convenience for Parents: Aiming to simplify the shopping experience for busy mothers.
• •Curated Selection: Offering a carefully chosen range of modern, stylish, and often developmentally beneficial products.
• •Accessibility: Striving to make these desirable international products available to families in Macau and surrounding regions at affordable prices.
• •Customer-Centricity: Being responsive to customer inquiries on social media and focusing on the needs of mothers

Best Practices

• •Use empathetic and understanding language.
• •Highlight Quality and Safety First: Ensure that product descriptions and promotional materials consistently emphasize the high quality, safety standards, and curated nature of the items.
• •Be Inclusive with Language (where appropriate): While based in Macau and using Chinese frequently, continue to incorporate English in social media and key website areas to cater to a broader audience, especially since they ship to other regions.
• •Maintain a consistent tone across all platforms, reflecting the brand's nurturing, trustworthy, modern, and enthusiastic personality.
• •Showcase customer testimonials and reviews to build trust and credibility.

Social Perception

A trusted and reliable source for modern, safe, and stylish baby products, known for supporting parents and providing convenience.

Copy Examples

• •We make mum's life easier.
• •Top quality, fun and safe baby products from all over the world at affordable price to little ones.
• •Super mum(s) to shop at any time, at any where.
• •[Shop Dinnerware]
• •I started Oh Baby Macau to bring the world's best, safest, and most stylish baby products right here to our community. [Link to New Arrivals] #ohbabymacau #SafeAndStylish #BabyEssentials