Brand Tone

Playful, Trendy, Approachable, and Encouraging.

Brand Values

• •Accessibility
• •Expression & Creativity
• •Inclusivity & Community
• •Entrepreneurial Spirit

Best Practices

• •Lead with Playfulness: Always look for an opportunity to inject fun, humor, or a relatable feeling into the copy. Start captions with a funny question or a trending audio reference, even when the core message is informational or promotional.
• •Use Colombian Slang and References: Continue to ground the brand in its local context. Using terms and referencing places (like Medellín) or events (like Expobelleza) that resonate with the Colombian audience will strengthen the community connection.
• •Prioritize Visuals and Keep Text Short: On platforms like TikTok and Instagram, the message should be immediate. Use concise, punchy on-screen text and lean on the visuals (and trending audio) to tell most of the story. Keep longer explanations for the website or Facebook.
• •Speak Like a Friend, Not a Corporation: Use a conversational tone. Write in the first person ("We think...", "Our favorite..."). Ask questions and use emojis to convey emotion. Avoid overly technical or clinical language when describing products; focus on the result and the feeling.
• •Empower, Don't Just Sell: Consistently weave the "entrepreneurial ally" narrative into your copy, especially for bundles and wholesale promotions. Frame purchasing from Ohayo Beauty not just as a transaction, but as an investment in the customer's own creativity or business.

Social Perception

A fun, affordable, and on-trend source for makeup and beauty tools, viewed as accessible and a joyful, practical part of a daily beauty routine.

Copy Examples

• •Warning: may cause sweet cravings. ✨ Our new Candyland Collection has arrived to turn your makeup routine into a dream. With textures that melt into your skin and a glow that lasts, you won't just look good, you'll feel magical. Ready to enter our world of color? Shop the link in bio!
• •Admit it, you need this too. 😉 Get your life (and your makeup) in order with our new organizers. #ohayobeauty #maquillajecolombia #comedia #organized
• •Your wallet will thank you. ❤️‍🔥 For a limited time, get our 5 best-sellers for the price of 3! Perfect for stocking up or starting your own beauty business. We're your best ally for entrepreneurship! Click here to get your combo before they're gone.
• •Whatever your choice, we've got you covered. #ohayobeauty #makeup
• •You spend time defining your curls, so why let them disappear overnight? Our satin caps and pillowcases are the key to waking up with less frizz and more definition. Made with soft, high-quality satin, they protect your hair from friction so your style lasts longer. Your curls deserve this care! #curly #rizadas #ohayobeauty