Brand Tone

Inclusive, Supportive, and Community-Focused

Brand Values

• •Inclusivity
• •Support & Mutual Care
• •Community
• •Health & Achievement

Best Practices

• •Always Lead with 'We' and 'Together': Frame all communications around the collective. Use words like "we," "us," "our team," and "together" to reinforce the community aspect.
• •Emphasize Support Over Elitism: While celebrating achievements is important, the focus should always be on the supportive journey rather than just race results. Highlight personal progress and mutual encouragement.
• •Use the 'Ohana' Concept Meaningfully: Don't just use it as a name. Regularly connect actions, events, and messages back to the core meaning of "family" and "leaving no one behind."
• •Maintain a Positive and Encouraging Voice: All copy should be uplifting and motivational. Avoid language that could be perceived as intimidating or exclusive to beginners.
• •Be Authentic and Relatable: Share real stories and photos of members (with their permission). Showcase the diversity of the team in terms of age, experience, and goals to make the brand more human and approachable.

Social Perception

As a close-knit and supportive local sports club rather than a high-performance, competitive entity. The emphasis on "family" and leaving no one behind suggests a nurturing environment for amateur athletes. The absence of a strong, commercial social media presence limits their wider public perception but strengthens their image as a community-focused organization for local members. Mentions in articles or forums are minimal, indicating their reputation is likely built through word-of-mouth within the local triathlon community in their Belgian region.

Copy Examples

• •Tired of training alone? Find your team, your second family. At OHANA Triatlon Team, we believe in finishing strong, together. Whether it's your first 5k or your next Ironman, we've got your back. Join our 'Start to Triatlon' program and discover that you can do more than you think. #OhanaTriatlon #WeAreFamily #LeaveNoOneBehind
• •More than just a team, we are OHANA. For us, triathlon is about shared sunrises on a group ride, encouraging cheers during a tough run, and celebrating every finish line as one. We are a family of 90 athletes of all levels, united by a passion for the sport and a commitment to support each other. Here, you'll find expert coaching, structured training, and a community that genuinely cares.
• •In the heart of De Haan, a different kind of sports team is making waves. The OHANA Triatlon Team lives by its name, which means family. They are proving that the grueling sport of triathlon can be built on a foundation of support and camaraderie. From coached swim sessions to social BBQs, they are redefining what it means to be a team.
• •Ever thought about doing a triathlon? Let's take the first step together. Our 'Start to Triatlon' open day is your chance to meet the coaches, join a beginner's session, and see what our OHANA is all about. No pressure, just positive vibes and the support of a team that won't let you fail. Your journey starts here.
• •Hi Team, get ready for another great week of training! Don't forget our 'Sweet & Smooth' social ride this Sunday—it's all about enjoying the ride and the company. Let's continue to push our limits and, most importantly, have fun doing it. See you out there! #OhanaFamily