Brand Tone

Warm, Welcoming, and Passionate

Brand Values

• •Family
• •Quality
• •Community
• •Experience

Best Practices

• •Always Use the "Family" Lexicon: Consistently incorporate words like "family," "home," "welcome," "together," and "'Ohana" into your copy. This reinforces the core brand value.
• •Maintain a Warm and Personal Tone: Write as if you are speaking to a friend. Use "you" and "we" to create a direct, personal connection. Avoid overly corporate or formal language.
• •Balance Passion with Clarity: When talking about the coffee, let your passion shine through with descriptive language about notes and origins, but keep it accessible. Explain why it's special in a way everyone can understand.
• •Encourage Interaction and Share User Content: Actively ask questions in social media captions to invite conversation. Regularly feature photos and comments from customers to validate the "community" and "family" feel.
• •Ensure Visuals Match the Voice: Every image and video should reflect the brand's values of warmth, quality, and community. Bright, clean, and inviting visuals will amplify the message conveyed in the copy.

Social Perception

A Beloved Community Hub. The public perceives "Ohana - the coffee family" as one of the best specialty coffee shops in Budapest. Reviewers frequently describe it as a "gem" with a "wholesome and cozy vibe". The most consistently highlighted attributes are the exceptional friendliness of the staff, the high quality of the coffee, and the welcoming, family-like atmosphere. It is seen as a reliable spot for both excellent coffee and a pleasant social or work environment. The brand successfully projects its intended values, as the public's perception aligns perfectly with the "family" and "quality" ethos.

Copy Examples

• •Some things are better together. Like a quiet morning, our signature Aloha roast, and a moment that's just for you. What’s your perfect pairing? #OhanaCoffee #FamilyMoments
• •Your living room in the heart of Budapest. Whether you're catching up with a friend or catching up on work, our doors are always open. Welcome to the family. #OhanaTheCoffeeFamily #BudapestCoffee
• •From our family to yours. Discover the rich, fruity notes of our new single-origin roast from Ethiopia. Roasted with passion, right here in our home. Taste the love in every cup.
• •(Text on screen: When the barista knows your order and your name) It’s more than just coffee, it’s 'Ohana. #CoffeeFamily #BaristaLife #OhanaVibes
• •Welcome to our home. The only thing we take more seriously than our coffee is making you feel like part of the family. Thank you for being here.