Brand Tone

Artistic & Vibrant, Exclusive & Collectible, Playful & Joyful, Culturally Infused

Brand Values

• •Artistic Expression
• •Innovation in Design
• •Cultural Fusion
• •Joy and Uniqueness
• •Craftsmanship (Stated)

Best Practices

• •Infuse copy with the energy, playfulness, and themes of joy and cultural fusion that are characteristic of Takashi Murakami's work, without directly impersonating him.
• •Consistently highlight the connection to fine art, the limited nature of the products, and the unique design vision. Use phrases like 'wearable art,' 'collector's piece,' or 'limited release.'
• •Complement the vibrant visuals of the brand with descriptive and imaginative wording that paints a picture of the product's aesthetic and the feeling it evokes.
• •Reference the Japanese inspiration and the 'field of flowers' concept in a way that feels genuine and adds depth to the brand story, rather than being a superficial mention.
• •The overall tone should be positive, inviting, and encourage interaction, reflecting the happiness and creativity central to the brand's identity.

Social Perception

Highly Coveted Fashion Item, Wearable Art, Statement Pieces, Quality Concerns vs. Price Point, Comfort is Adequate

Copy Examples

• •Fresh bloom alert! 🌸 Dive into a new dreamscape with the latest Ohana Full-Bloom, imagined by Takashi Murakami. Where art meets sole. Limited availability – don't miss your chance to walk in a masterpiece. #OhanaHatake #TakashiMurakami #ArtYouCanWear #LimitedEdition
• •The Surippa Ohana: Echoes of Japanese tradition, whispered in Murakami’s joyful script. Crafted for serene comfort and subtle artistry, these aren’t just slippers; they’re your daily dose of creative calm. Made with signature EVA foam and a touch of iconic flower magic.
• •(Visual: Quick cuts of diverse people stylishly wearing Ohana Hatake slides in various settings) Your style, your story, your #OhanaBloom! 🌸 Show us how you bring Murakami’s art to life. Tag @ohanahatake and let your creativity flourish! ✨ #TakashiMurakamiFootwear #ArtisticSlides #WearableJoy
• •An Exclusive Invitation to Bloom. ✨ Takashi Murakami's Ohana Hatake presents a new, vibrant iteration of [Product Name]. As a valued member of our community, you're invited to enter our exclusive raffle for a chance to purchase. Embrace the art of happiness. [Link to Raffle] Ends [Date].
• •Beyond the gallery, onto the streets. Ohana Hatake, by Takashi Murakami, transforms everyday footwear into extraordinary art. Discover the collection where vibrant Japanese pop culture meets innovative design. Step into joy. Shop Now. #OhanaHatake #MurakamiMagic #FashionAsArt