Brand Tone

Upbeat, Fun, and Aspirational; Confident and Glamorous; Engaging and Community-Focused; Trendy and Fast-Paced

Brand Values

• •Fashion-Forward & Trend-Driven
• •Quality (for the price point)
• •Empowerment and Confidence
• •Social Engagement & Community
• •Charitable Origins & Giving Back
• •Ethical Considerations (stated)
• •Inclusivity (evolving)

Best Practices

• •Know Your "Oh Polly Girl": Deeply understand the target audience (16-34, fashion-conscious, social media savvy, aspirational). Use language, slang (appropriately), and cultural references that resonate with them. Copy should feel like it's written by a peer.
• •Embrace the "Extra": Don't shy away from confident, bold, and slightly playful language. The brand is about standing out. Use emojis and enthusiastic punctuation to convey energy and excitement, consistent with their social media engagement.
• •Prioritize Visual Storytelling Support: Ensure copy complements the highly visual nature of the brand. Use descriptive language that helps the customer imagine wearing the garment and the experience it will create ("turn heads," "own the night," "sculpts your silhouette").
• •Maintain Authenticity (Even in Promotion): While promotional, the tone should still feel relatable and genuine. When engaging with UGC or influencer content, reflect that authenticity. Avoid overly corporate or stiff language.
• •Stay Consistent Across All Channels, But Adapt Nuance: While the core tone (upbeat, confident, trendy) should be consistent from product descriptions to social media captions and email marketing, slightly adapt the formality and length based on the platform. TikTok captions might be more informal and shorter than an email newsletter.

Social Perception

Popular & Trendy; Strong Social Media Presence; Mixed Reviews on Quality & Service; Fast Fashion Concerns; Controversies Impact Perception; Aspirational Lifestyle

Copy Examples

• •Instagram Post (New Collection Launch): Stop scrolling babe 🔥 Your weekend just got a major upgrade. The [Collection Name] just dropped and it’s everything you’ve been dreaming of. Tap to shop the looks that’ll have everyone asking, 'OMG, where’d you get that?!' ✨ #OhPolly #NewCollection #GoingOutOut
• •Product Description (Embellished Dress): Be the main event in our 'Midnight Sparkle' embellished mini. Crafted from our signature [fabric type] that sculpts your silhouette, this dress features hand-sewn crystals that catch the light from every angle. Designed to turn heads and break hearts. Ready to own the night? 💖 #OhPollyDress #PartySeason #ExtraAF
• •Email Subject Line (Sale Promotion): ❗ Don't walk, RUN! ❗ Up to 50% OFF your fave 'fits is ON!
• •TikTok Video Caption (User-Generated Content Reshare): Okay, @[UserHandle] you absolutely NAILED this look! 😍🔥 Obsessed with how you styled our [Product Name]. Tag us in your Oh Polly moments, girls! xo #OhPollyGirl #StyledByYou #TikTokFashion
• •Website Banner (App Promotion): Unlock Exclusive Drops & Early Access 🤫 Download the Oh Polly App & be the FIRST to know. Your VIP pass to all things Oh Polly awaits. #OhPollyApp #VIPtreatment