Tono de Marca

Ogony's tone of voice is approachable, knowledgeable, and solution-oriented. It uses direct, friendly language with occasional emojis to create an inviting feel, while also establishing authority as "IKEA kitchen experts" through detailed information and a "Knowledge Zone." The messaging focuses on providing simple, effective solutions for home improvement.

Valores de Marca

• •Customization and Personalization
• •Quality and Craftsmanship
• •Convenience and Simplicity
• •Smart and Accessible Design

Mejores Prácticas

• •Lead with the Solution: Always frame the product as the simple answer to a common problem (e.g., "Tired of your old kitchen?" or "Want a custom look without the custom price?").
• •Balance "Expert" and "Approachable" Tones: Use authoritative language like "IKEA experts" and "premium quality," but keep the overall tone friendly with simple language and occasional emojis to remain accessible to a general audience.
• •Emphasize "Customization" and "Your": Use words like "your," "custom," "personalized," and "configure" frequently. This empowers the customer and highlights the brand's core value of personalization.
• •Highlight the Origin and Quality: Consistently mention "Polish production" and "premium veneers." This builds trust and differentiates Ogony from generic, mass-produced alternatives.
• •Keep it Action-Oriented and Simple: Use strong, clear calls-to-action (CTAs) that mirror the simplicity of the product itself. For example: "Configure Online," "Get Your Quote," "Discover Styles," and "Unscrew & Install."

Percepción Social

Ogony is perceived as a valuable niche filler, bridging mass-market affordability with bespoke design. Customers view them as a way to achieve a high-end, custom look using IKEA's reliable base, offering a durable and cost-effective upgrade. The brand is seen as a specialized expert providing custom-fit, high-quality finishes for IKEA systems.

Ejemplos de Copy

• •Your IKEA Kitchen, Reimagined. Don't just replace, reinvent. Our custom-made fronts are designed to fit your IKEA system perfectly, giving you a premium, personalized look without the renovation headache. Designed and crafted in Poland. Tap the link in our bio to start configuring! #Ogony #IKEAhack #KitchenUpgrade #CustomKitchen #HomeDesign
• •The Easiest Renovation You'll Ever Do. Love your IKEA kitchen layout but ready for a new look? With Ogony, it’s as simple as unscrewing the old and screwing in the new. Choose from dozens of styles and premium veneers to create the kitchen of your dreams. Get a quick quote on our site today!
• •Refresh Your Space in an Afternoon. High-quality, custom fronts for your IKEA furniture. Simple to install, built to last.
• •As an IKEA owner, you know the value of smart design. But what if you could elevate it? At Ogony, we specialize in one thing: creating stunning, high-quality replacement fronts that turn your standard IKEA cabinets into a bespoke masterpiece. See our new collection of veneered fronts and discover the potential.
• •Organization just got a major style upgrade. Our versatile pegboard systems are perfect for your office, kitchen, or workshop. Customizable, beautiful, and endlessly practical. Another smart solution from your IKEA experts at Ogony. #Pegboard #Organization #HomeOffice #WorkspaceGoals