Brand Tone

Artistic & Craft-focused, Calm & Mindful, Personal & Approachable, Authentic, Understated & Elegant

Brand Values

• •Craftsmanship
• •Quality
• •Authenticity & Uniqueness
• •Creativity & Passion
• •Simplicity & Minimalism
• •Connection

Best Practices

• •Embrace 'Handmade' Language: Consistently use words and phrases that highlight the artisanal nature of the products: 'handcrafted,' 'studio-made,' 'small batch,' 'unique,' 'one-of-a-kind,' 'shaped by hand.'
• •Tell the Story (Subtly or Directly): Weave in elements of the founder's passion, the creative process, or the inspiration behind collections. This reinforces authenticity and personal connection. Even short captions can allude to the care taken.
• •Focus on Sensory Details and Emotion: Describe how the pieces feel, the warmth of a mug, the smoothness of a glaze, or the calm they can bring to a space. Connect the products to feelings and experiences ('quiet moments,' 'joyful gatherings').
• •Keep it Clear and Uncluttered: Reflect the minimalist aesthetic in the copy. Avoid overly complex sentences or excessive jargon. Let the beauty of the products speak, supported by concise and evocative descriptions.
• •Be Genuine and Approachable in Interactions: When responding to comments, messages, or writing newsletters, maintain a friendly, personal, and appreciative tone. Address customers warmly and show gratitude for their support. This builds community and reinforces the brand's human element.

Social Perception

Positive & Appreciative, Seen as High-Quality Artisan Goods, Trusted, Aspirational yet Attainable, Supportive of Small Business

Copy Examples

• •Instagram Post (New Mug Release): Morning light, warm hands. ✨ Our new [Mug Name] mugs have arrived, each one shaped and glazed with intention. Perfect for those slow sips and quiet moments. Discover the unique charm of handmade. #ogonekshop #handmademug #ceramics #morningritual #coffeelover
• •Website Product Description (Planter): Give your green companions a home as unique as they are. The [Planter Name] planter is handcrafted from [Material, e.g., speckled stoneware clay], featuring a minimalist design that lets your plant shine. Each piece carries the subtle marks of the making process, a gentle reminder of its journey from our studio to your space. Dimensions: [X] cm x [Y] cm. Drainage hole included.
• •Email Newsletter (Studio Update/Behind the Scenes): Hello from the studio! This week has been all about [mention a process, e.g., glazing a new batch of vases]. There's something so grounding about transforming clay into a piece that will hopefully bring a little joy to someone's home. Thanks for being part of the Ogonek story. Gosia x
• •Facebook Ad (General Brand Awareness): Tired of the same old? Discover Ogonek: unique, handcrafted ceramics made with passion in our [City/Region] studio. From your morning coffee mug to statement vases, find pieces that tell a story. Shop small, live beautifully. Visit ogonek.shop.
• •Instagram Story (Highlighting a Customer Photo): (Image: Customer's photo featuring an Ogonek product) We LOVE seeing how our pieces become part of your homes! 😍 Look how beautifully @[customerhandle] styled their [Product Name]. Thanks for sharing the Ogonek love! Tag us in your photos! #ogonekinthewild #customerlove #handmadehome