Brand Tone

Empowering and Confident, Practical and Efficient, Modern and Stylish, and Approachable and Simple.

Brand Values

• •Convenience
• •Quality
• •Creativity & Self-Expression
• •Accessibility
• •Innovation

Best Practices

• •Lead with Convenience and Empowerment: All copy, from ad headlines to FAQs, should reinforce the core message: OG Nails gives you the power to create beautiful, long-lasting manicures easily and affordably. Frame the product as a smart, modern solution.
• •Establish a Clear Social Media Identity: Create and actively manage official social media accounts (e.g., @ognails.official) to avoid confusion with other brands. Use these platforms to showcase tutorials, user-generated content, and designs that reflect the modern, stylish, and practical brand tone.
• •Use "You-Centric" Language: Focus the copy on the customer's benefits, feelings, and experiences. Use words like "You," "Your," and "Yourself" to make the brand feel personal and directly address customer needs for style, time, and savings.
• •Balance Style with Simplicity: While showcasing trendy and intricate designs, always ensure the accompanying copy emphasizes the simplicity of the application process. This reassures potential customers who may be intimidated by nail art.
• •Maintain Visual and Verbal Consistency: Ensure the clean, modern aesthetic of the website is mirrored in all marketing materials, including social media graphics and emails. The confident, practical, and stylish tone should be consistent across all channels, from ad copy to customer service interactions.

Social Perception

The general perception of semi-cured gel nail stickers is largely positive, with consumers valuing their convenience, affordability, and variety. It's seen as a 'happy medium' between traditional polish and professional manicures. However, some users encounter application challenges, durability issues, and brand identity confusion due to the generic name 'OG Nails' conflicting with local salons and artists.

Copy Examples

• •Boardroom-ready nails on your schedule. Skip the salon, not the style. OG Nails delivers a flawless gel manicure in minutes that lasts through every handshake and deadline. Your power move is just a sticker away.
• •Why pay $60 for a salon manicure? Get the same long-lasting, high-gloss gel finish for a fraction of the cost. With dozens of designs, your perfect nails are waiting. Welcome to the nail revolution.
• •Your nails are a canvas. Make a statement. Our 'Chromatic Dream' semi-cured gel stickers feature a vibrant, abstract design for the bold and the creative. Easy to apply, impossible to ignore. Wear your art.
• •Tired of chipping polish and expensive salon trips? We were too. That's why we created OG Nails. Get everything you need for a perfect, 2-week gel manicure delivered to your door. Ready to transform your nails? Your first order is 15% off.
• •Peel, stick, cure. It’s that simple. ✨ Get a salon-quality gel manicure at home with zero mess and zero stress. Who needs an appointment when you've got OG Nails? #OGNails #GelNailStickers #DIYMani #NailsAtHome