Brand Tone

Authentic & Traditional, Heartfelt & Personal, Artisanal & Handcrafted, Warm & Welcoming, Educational & Storytelling

Brand Values

• •Heritage & Culture: Preservation and celebration of Irish ancient script and traditions.
• •Authenticity & Craftsmanship: Commitment to genuine, hand-painted products made in Ireland.
• •Meaningful Connections: Providing gifts that carry personal significance and sentiment.
• •Personalization: Offering unique, custom items tailored to individual names or words.
• •Quality: Ensuring high-quality materials (handmade paper, wooden frames) and artistry.

Best Practices

• •Embrace Storytelling: Weave the history of Ogham and the handcrafted nature of the products into your descriptions. Explain the meaning behind common Ogham words like "Grá," "Sonas," "Clann."
• •Use Warm, Evocative Language: Words like "heartfelt," "cherished," "timeless," "ancient," "handcrafted," "unique," "legacy," and "tradition" reinforce the brand's values.
• •Maintain Authenticity: Always refer to the Irish origin, the handmade process, and artist Ethel Kelly where appropriate. This builds trust and highlights the unique selling proposition.
• •Focus on Personalization and Meaning: Emphasize how the products can be customized to create deeply personal and meaningful gifts for special life moments.
• •Keep it Consistent Across Platforms: Ensure the tone used on the website, social media, email marketing, and any print materials is harmonious, reflecting the core values of heritage, craftsmanship, and heartfelt connection.

Social Perception

Positive & Respected, Gift-Worthy, Culturally Significant, High Quality & Trustworthy

Copy Examples

• •Headline: Spell Your Story in Ancient Stone: Personalized Ogham Wishes, Handcrafted in Ireland. Body: Connect with centuries of Irish heritage. Each Ogham Wish is lovingly hand-painted by Ethel Kelly, transforming your chosen name or word into a timeless piece of art. A truly heartfelt gift, whispering tales of tradition.
• •Social Media Post: From 'Grá' (Love) to 'Clann' (Family), let the ancient script of Ogham carry your deepest wishes. ✨ Our hand-painted treasures, made on handmade paper in Co. Roscommon, are more than gifts – they're a piece of Ireland, personalized for you or a loved one. Discover the magic. #OghamWish #HandmadeInIreland #IrishHeritage #PersonalisedGift #CelticArt
• •Product Description Snippet: Each stroke of the brush revives an ancient tradition. Your unique Ogham Wish is meticulously hand-painted by artist Ethel Kelly, capturing the spirit of Ireland's oldest writing. Framed in contemporary wood, it’s a modern heirloom to cherish. Includes an explanatory card detailing the Ogham alphabet and its history.
• •Email Subject Line: A Timeless Treasure, Uniquely Yours: Discover Ogham Wish Email Body Snippet: Looking for a gift that speaks volumes? An Ogham Wish is a bridge to the past, a celebration of the present. Handcrafted with care in the heart of Ireland, these personalized pieces turn names and meaningful words into beautiful echoes of ancient script. Perfect for weddings, new arrivals, or simply to say 'I'm thinking of you.'
• •Website About Us Snippet: At Ogham Wish, we believe in the power of heritage and the beauty of the handmade. From our workshop in Knockcroghery, Co. Roscommon, Ethel Kelly lovingly creates each piece, translating cherished names and sentiments into the mystical lines of Ogham – Ireland's ancient script. It’s more than art; it’s a whisper from the past, a wish for the future.