Brand Tone

Sophisticated, Artistic, Appreciative, Informative, Exclusive

Brand Values

• •Craftsmanship & Quality
• •Unique & Original Design
• •Artistry & Emotional Connection
• •Timeless Beauty & Organic Design
• •Heritage & Family

Best Practices

• •Emphasize Storytelling: Go beyond product features. Share the narrative behind the piece – the artisan, the origin of materials, the design inspiration. This reinforces the "functional art" and "unique" values.
• •Use Evocative and Refined Language: Employ descriptive adjectives that convey sophistication, elegance, and artistry (e.g., "meticulous," "luminous," "exquisite," "timeless"). Avoid overly casual slang or overly technical jargon.
• •Highlight Craftsmanship and Materials: Consistently mention the handcrafted nature of the products and the quality of the natural materials used. This speaks to the core values of quality and organic design.
• •Maintain Visual-Verbal Synergy: Ensure the copy complements the high-quality, artistic imagery used on the website and social media. The tone of the words should match the feel of the visuals.
• •Develop a Brand Lexicon: Create a list of preferred terms and phrases that align with the brand's sophisticated and artistic identity (e.g., "curated," "artisan," "bespoke," "statement piece," "timeless elegance") and terms to avoid, to ensure consistency across all communications.

Social Perception

High-Quality and Unique, Luxury & Investment, Good Customer Service, Aesthetic Appeal

Copy Examples

• •Instagram Post (Showcasing a new handcrafted table): "Discover the soul of craftsmanship. Each line, each curve of our new [Table Name] table tells a story of meticulous artistry and globally sourced materials. More than furniture, it's a centerpiece born from a passion for unique design. #OggettiDesigns #FunctionalArt #HandcraftedLuxury #InteriorMasterpiece #TimelessElegance"
• •Website Banner (Homepage): "Oggetti: Where global artistry meets timeless design. Explore curated collections of furniture, lighting, and accessories, each piece a testament to exquisite craftsmanship and unique vision. Elevate your space with objects of desire."
• •Facebook Ad (Targeting Interior Designers): "For the discerning eye. Oggetti offers an exclusive collection of handcrafted furniture and lighting, designed to inspire and transform. Partner with us to bring unparalleled artistry and unique statement pieces to your next project. Explore our trade program. #OggettiForDesigners #LuxuryInteriors #BespokeFurniture #ArtisanCrafted #DesignInspiration"
• •Product Description Snippet (For an Italian glass lamp): "Echoes of Murano, reimagined for the contemporary space. The [Lamp Name] lamp is hand-blown by master Italian glass artisans, its luminous form capturing light and shadow with breathtaking elegance. A testament to centuries of tradition and innovative design. #OggettiLighting #ItalianGlass #ArtisanMade #LuxuryDecor #StatementLighting"
• •Email Newsletter Subject Line (Announcing a new collection): "An Invitation to Artistry: Explore the New [Collection Name] Collection from Oggetti."