Brand Tone

Friendly, Approachable, Expert, Knowledgeable, Trustworthy, Reliable, Community-Focused, Slightly Playful

Brand Values

• •Quality: Offering high-quality footwear from reputable brands.
• •Comfort and Fit: Emphasizing the importance of well-fitting shoes for foot health, especially for children.
• •Customer Service Excellence: Providing friendly, efficient, and knowledgeable service.
• •Expertise: Specializing in children's footwear and professional fitting.
• •Trust and Reliability: Building customer confidence through consistent service and clear policies (e.g., free UK returns).
• •Variety and Choice: Stocking a diverse range of styles and sizes for the whole family.

Best Practices

• •Prioritize Helpfulness and Expertise: Always aim to provide value, whether it's fitting advice, product knowledge, or clear return policies. Frame copy around solving customer needs (e.g., "finding the perfect fit," "shoes for sensitive feet").
• •Maintain a Friendly, Welcoming Voice: Use warm and approachable language. Address the customer directly and empathetically. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Emphasize Quality and Trust: Highlight the reputable brands stocked and the durability/comfort of the footwear. Reinforce trust through transparency in services and policies.
• •Be Specific About Benefits: Instead of just saying "great shoes," explain *why* they are great (e.g., "lightweight for all-day play," "extra ankle support," "made with breathable materials").
• •Keep it Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and in-store signage is aligned. This builds a cohesive and recognizable brand identity.

Social Perception

Highly Positive, Go-To for Children's Shoes, Supportive of Foot Health, Reliable Online Retailer

Copy Examples

• •Homepage Banner: Happy Feet, Happy Adventures! Discover perfectly fitted shoes for the whole family at Ogam Igam. Expert fitting, trusted brands.
• •About Us Snippet: More than just a shoe shop, we're your partners in foot health. Since 2004, Ogam Igam has been dedicated to finding the perfect fit and style for every foot, from tiny first steps to adult comfort. Our friendly experts are always here to help.
• •Social Media Post (New School Shoes): New term, new adventures! Ensure their feet are supported every step of the way with our expertly fitted school shoes. Pop in-store for a free fitting with our friendly team or browse our huge range online. #SchoolShoes #HappyFeet #OgamIgam
• •Product Description (Children's Sandal): Let little toes breathe and explore! These [Brand Name] sandals offer fantastic support and water-friendly fun. Our team has hand-picked them for durability and comfort – because we know active kids need shoes that can keep up!
• •Email Subject Line (Sale): Step into Savings! Quality shoes your family will love, now at prices you'll adore. ✨