Tono de Marca

Aspirational, minimalist, and confident; professional and assured; direct, uncluttered, focusing on intrinsic value; avoids humor and casual slang; timeless, sophisticated, conveying calm and intentionality.

Valores de Marca

• •Quality over Quantity
• •Timeless Design
• •Sustainability
• •Conscious Consumption
• •Simplicity

Mejores Prácticas

• •Use a Minimalist Vocabulary: Stick to clear, concise, and direct language. Avoid jargon, hyperbole, or overly complex words. The language should be as clean as the product design.
• •Focus on "Why," Not Just "What": Instead of only describing a product's features, explain why those features matter. For example, instead of "It's 100% cotton," say "Crafted from 100% organic cotton for a softer feel and a cleaner conscience."
• •Maintain a Confident and Assured Tone: The copy should sound like an expert guide on minimalist living, not a desperate salesperson. Use declarative sentences and a steady, calm rhythm.
• •Reinforce Core Values in Every Message: Every piece of copy, from an Instagram caption to an email, should echo the values of quality, simplicity, and conscious consumption. Use keywords like "timeless," "essential," "conscious," and "made to last."
• •Let the Product Speak: Often, the best copy for a minimalist brand is less copy. Use high-quality visuals and allow the product's design and texture to be the focus, with text that complements rather than competes.

Percepción Social

Perceived as a high-quality, trustworthy, and niche brand for consumers who prioritize minimalism and sustainability. Viewed as a thoughtful and intentional company, fostering a sense of smart, responsible choice and understated luxury and reliability. The focused online presence contributes to a feeling of exclusivity and 'in-the-know' appeal.

Ejemplos de Copy

• •The only sweatshirt you’ll need. Crafted from 100% organic cotton for a perfect fit that lasts. #OftenTwo #TheEssential #BuyLessButBetter
• •Headline: The Timeless Tee Body: Forget trends. Our essential t-shirt is designed for life. Made with premium, soft-touch organic cotton, it offers a structured fit that holds its shape, wash after wash. The foundation of a conscious wardrobe.
• •Subject: Your Uniform, Redefined. Body Preview: Introducing the new colorways for our classic hoodie. Built for comfort, designed to endure.
• •Headline: Less, but better. Body: In a world of more, we choose different. We make timeless essentials from the highest quality materials, so you can build a wardrobe that lasts. Shop the core collection.
• •Headline: Why We Started Often Two Body: We believe a better wardrobe is a simpler one. Often Two was founded on the idea that we should own fewer, more meaningful pieces. That’s why we create timeless essentials, responsibly made, to be worn for years, not seasons.