Brand Tone

enthusiastic, knowledgeable, and community-focused. It's professional yet approachable.

Brand Values

• •Quality and Performance
• •Customer Service & Personal Connection
• •Value
• •Adventure and Passion
• •Community

Best Practices

• •Lead with Passion, Support with Expertise: Always start with the "why"—the love for cycling and adventure. Follow up with the "how"—the technical details, quality components, and expert knowledge that make your products the right choice.
• •Embrace the Icelandic Context: Incorporate Iceland's unique landscape and conditions into your messaging. Speak to the challenges and joys of riding in Iceland (e.g., "Ready for the highlands," "Built for our changing weather"). This makes the brand authentic and relatable to the local market.
• •Highlight "Personal Service" in Every Channel: Your reputation for great service is a key asset. Let this shine through in your copy. Use phrases like "We're here to help," "Get personalized advice," and feature customer stories or testimonials that reinforce this value.
• •Speak the Language of Your Audience (Literally and Figuratively): Continue to use a mix of Icelandic and English where appropriate, especially on social media. Use authentic cycling terminology, but always keep it accessible enough for newcomers not to feel intimidated.
• •Focus on the Experience, Not Just the Product: Sell the destination, not just the transport. Instead of just listing a bike's features, describe the experiences those features unlock—climbing a hill with ease on an e-bike, navigating a technical trail with confidence, or a smooth, fast ride on the open road.

Social Perception

The public perception of ofsi.is is overwhelmingly positive. Customers see the brand as a reliable and expert source for high-quality bicycles, particularly Orbea models. They are praised for their exceptional, friendly, and fast customer service. The brand is viewed as a valuable asset to the Icelandic cycling community, catering to both serious athletes and everyday riders. There is a strong sense of trust in their product recommendations and service.

Copy Examples

• •The trail is calling. The new Orbea Rise isn't just an e-bike; it's your partner for bigger adventures and longer explorations. Lighter, smarter, and ready for anything the Icelandic highlands can throw at it. Where will you go first? #OfsiHjol #OrbeaRise #IcelandByBike #EMTB #AdventureAwaits
• •Headline: Upgrade Your Ride This Season! Body: From the city streets of Garðabær to the highest peaks, find your perfect bike at ofsi.is. We offer Iceland's best selection of Orbea electric and mountain bikes with personal service to match. Get expert advice and find a bike that's truly built for you. Click to explore our collection! [Link to website] #OfsiReidhjol #OrbeaIceland #SupportLocal
• •THE SUMMER SALE IS ON! Gear up for adventure with incredible prices on select Orbea mountain and road bikes. Quality performance is now within reach. Don't wait—your dream bike is here. Button: Shop Now
• •Hey everyone, and welcome back to the Ofsi channel! Thinking about hitting the trails but not sure where to start? It can be overwhelming. Hardtail, full-suspension, travel, geometry... what does it all mean? Today, we're breaking it all down, using some of our favorite Orbea models to help you find the perfect first mountain bike for your Icelandic adventures. Let's get into it.
• •Headline: Ofsi. Beyond the bike. Body: We're more than a bike shop. We're your starting line for adventure. With a passion for performance and a dedication to personal service, we bring you world-class Orbea bikes, right here in Iceland. Call to Action: Visit us online at ofsi.is.