Brand Tone

Mindful, Serene, Elegant, Sophisticated, Personal, Heartfelt, Sensory, Evocative

Brand Values

• •Mindfulness
• •Quality Craftsmanship
• •Local Sourcing
• •Aesthetic Sensibility
• •Emotional Connection

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that appeal to smell, touch, and sight to evoke the calming and luxurious experience of the products. Words like enveloping, subtle, gentle, textured, luminous will resonate.
• •Maintain a Calm & Gentle Voice: Avoid overly aggressive sales language or hype. The tone should be invitational, soothing, and reflective of the mindfulness ethos. Focus on benefits like peace, tranquility, and personal enrichment.
• •Highlight Craftsmanship & Origin: Consistently mention handmade, meticulously crafted, and locally sourced Australian ingredients to reinforce quality, care, and connection to place.
• •Incorporate Storytelling: Weave in elements of the brand's inspiration – small things and big moments, the power of scent to evoke memories – to create an emotional connection with the audience. Share the founder's passion.
• •Visual & Textual Harmony: Ensure that the copy always aligns with the minimalist, elegant, and serene visual identity of the brand across all platforms. The words should feel like a natural extension of the images.

Social Perception

The brand presents itself as a purveyor of high-quality, aesthetically pleasing, and mindfully created products. Customers interacting with their social media are likely drawn to the calm, elegant, and sensory-focused content. The emphasis on local sourcing and handmade qualities may appeal to consumers seeking authentic and thoughtfully produced items.

Copy Examples

• •Unwind and Reconnect. Our new [Scent Name] candle, handcrafted with locally sourced botanicals, gently illuminates your space, inviting moments of calm into your everyday. Discover the art of mindful living, one delicate note at a time.
• •Elevate your atmosphere. A simple spritz of our [Scent Name] room spray transforms your home into a sanctuary of tranquility. Made with the finest Australian ingredients, it’s a small ritual to refresh your space and spirit. #OfNote #MindfulLiving #SensoryEscape
• •An Invitation to Stillness: Enjoy 15% Off Your Next Of Note Experience
• •Pause. Reflect. Create. Our linen-bound journal is more than just paper; it's a haven for your thoughts, a space to cultivate mindfulness amidst the bustle of modern life. Designed with simple elegance to inspire your daily practice.
• •Seeking moments of peace in your busy day? Of Note offers mindfully crafted home fragrances and stationery, designed in Australia to soothe the soul and inspire connection. Explore our collection and bring a touch of serenity home. Shop now.