Brand Tone

empowering, supportive, and professional

Brand Values

• •Empowerment: Equipping job seekers to take control of their careers without relying solely on resume writers or career coaches.
• •Clarity & Organization: Providing clear, step-by-step guidance and resources to simplify the job search process.
• •Results-Oriented: Focusing on creating resumes and strategies that lead to interviews and job offers.
• •Expertise & Credibility: Leveraging the founder's certification and experience to offer reliable advice and effective solutions.
• •Accessibility & Support: Offering a range of products and services, including DIY templates, workshops, and coaching, to cater to different needs and budgets. They also emphasize staying up-to-date with evolving hiring practices and technologies.

Best Practices

• •Focus on Empowerment: Use active language that inspires confidence and motivates action. Frame challenges as opportunities for growth.
• •Maintain Professionalism with Relatability: While providing expert advice, incorporate a supportive and understanding tone. Share success stories and relatable experiences.
• •Be Clear and Direct: Avoid jargon where possible and provide straightforward, actionable advice. Ensure all communication is easy to understand.
• •Highlight Results and Value: Emphasize the tangible benefits of the products and services, such as landing interviews or feeling more confident.
• •Stay Educational and Supportive: Consistently provide valuable tips, insights, and resources that help job seekers navigate the complexities of the job market.

Social Perception

Off The Clock Resumes is generally perceived positively as a helpful resource for job seekers. Client testimonials highlight satisfaction with the resume templates, workshops, and Steph Cartwright's expertise in improving their resumes and confidence in their job search. They are seen as a source for up-to-date resume and LinkedIn profile advice.

Copy Examples

• •Stop letting your resume get lost in the black hole of online applications. Our ATS-friendly templates are designed to get you noticed. #ResumeSuccess #JobSearch
• •Feeling stuck in your job search? Our expert-designed resume workshops will empower you with the strategies to land more interviews. Take control of your career today! #CareerEmpowerment #GetHired
• •Don't just list your experience, tell your career story. Learn how to craft a compelling resume that showcases your true value. #ResumeWriting #JobTips
• •Ready for a career change but your resume feels outdated? Our modern templates and job search plans will give you the confidence to make your next move. #CareerTransition #DreamJob
• •Unlock the secrets to a powerful LinkedIn profile and a resume that recruiters can't ignore. Get the tools and clarity you need to succeed. #JobSearchStrategy #LinkedInTips