Brand Tone

Conscious & Responsible, Informative & Transparent, Passionate & Idealistic, Modern & Stylish, Approachable & Direct

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Transparency
• •Innovation
• •Inclusivity
• •Conscious Consumption

Best Practices

• •Lead with Values: Ensure that sustainability and ethical considerations are woven into product descriptions, social media posts, and all brand communications, not just on the 'About Us' page.
• •Be Specific and Transparent: Instead of vague claims, use concrete details about materials (e.g., 'GOTS-certified organic cotton,' 'recycled ocean plastic'), production methods ('handmade in Portugal'), and certifications.
• •Focus on Style and Quality: Highlight the design, craftsmanship, and longevity of the products. The message should be that sustainable fashion is also stylish and desirable.
• •Educate and Inspire: Use blog posts, social media, and newsletters to not only sell products but also to educate consumers about sustainable fashion and inspire them to make more conscious choices.
• •Address Concerns Directly: Acknowledge past issues (like the Google Merchant Center suspension) transparently and explain the steps taken to resolve them, building trust with customers.

Social Perception

Positive (among those aware of sustainable brands), Trust (Potential Concern), Aspiring Leader

Copy Examples

• •Off-Square: Your new Sustainable clothing Brand.
• •Join our movement towards a more beautiful and sustainable world, one thoughtfully designed piece at a time.
• •Good for you, great for the planet.
• •Do you also want to make a difference in the world and do your bit for a more sustainable climate?
• •Just app us...