Brand Tone

Curated & Artistic, Modern & Sophisticated, Inspirational & Aspirational, Confident & Understated

Brand Values

• •Individuality & Uniqueness
• •Design & Aesthetics
• •Quality & Craftsmanship
• •Inspiration & Self-Expression
• •Curation

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., \"artistic,\" \"sophisticated,\" \"confident,\" \"minimalist yet bold\"), \"words we use,\" and \"words we avoid.\" This ensures anyone writing for the brand is aligned.
• •Focus on \"Unique\" and \"Statement\": Consistently weave in language that highlights the distinctive nature of the products. Use synonyms like \"unconventional,\" \"distinctive,\" \"one-of-a-kind,\" \"curated,\" \"artisan-inspired,\" or \"bold.\"
• •Prioritize Visual Language: Since the products are highly visual and aesthetic, use descriptive and evocative language that helps the customer visualize the items in their space and appreciate their design details. \"Sculptural lines,\" \"captivating textures,\" \"a play of light and shadow.\"
• •Speak to the Customer's Aspirations: Frame copy around how the products help customers express their individuality, elevate their living spaces, and achieve a certain desired aesthetic or lifestyle (e.g., \"Create a sanctuary that's uniquely yours,\" \"The art of intentional living\").
• •Maintain Sophistication, Avoid Hype: The tone is confident but not overly salesy or reliant on fleeting trends. Avoid clichés or overly casual slang that might undermine the sophisticated, curated feel. Let the product's design and uniqueness be the primary selling point.

Social Perception

Niche & Stylish, Design-Forward, Aspirational but Accessible, Trustworthy (for its niche)

Copy Examples

• •Reflect your individuality. Our [Product Name] mirror isn't just for looking at – it's for seeing differently. Discover a new angle on style. #OffSquare #StatementMirror #UniqueDecor
• •Why blend in when your home can make a statement? At OffSquare, we curate pieces that spark conversation and celebrate unique design. Explore the collection. Link in bio. #HomeArt #InteriorInspo #DesignLovers #OffSquareLiving
• •New & Noteworthy: Designs to Define Your Space.
• •OffSquare was born from a desire to move beyond the ordinary. We believe your space should be a canvas for self-expression, filled with objects that tell a story and inspire creativity. We meticulously source unique, design-driven pieces that transform houses into homes with character.
• •Swipe up to discover pieces as unique as you are. ✨ #OffSquareFinds #CuratedDecor