Brand Tone

Passionate and Confident (website), Energetic, Trendy, and Direct (TikTok)

Brand Values

• •Passion for Football
• •Quality and Design
• •Accessibility and Affordability
• •Customer Experience

Best Practices

• •Bridge the Tone Gap: While the website is confident and the TikTok is energetic, ensure a thread of passion connects them. Use phrases like "For the love of the game" or "Celebrate the beautiful game" across all platforms to unify the brand voice.
• •Leverage Social Proof: Actively encourage reviews on third-party platforms like Trustpilot and feature these testimonials prominently on the website. This will help counteract the negative perception from scam-checker sites and build trust.
• •Be Transparent About the Product: Clearly state on all marketing materials (especially ads) that the products are digital downloads. While mentioned in the FAQs, this should be upfront to manage customer expectations and avoid confusion.
• •Tell Your Story: The "About Us" page is brief. Expand on it. Who are the founders? What is their passion for football? A more personal story can build a stronger emotional connection and increase trust, making the brand feel more human and less like an anonymous webstore.
• •Create a Style Guide: Document the brand’s tone, key phrases, and visual guidelines. This ensures that whether writing a product description, a TikTok caption, or a customer service email, the voice remains consistent, passionate, and professional.

Social Perception

The perception of Offside Posters is divided. Online analysis tools show skepticism due to recent domain registration and anonymous ownership, leading to potential scam warnings. However, an affiliated, highly-rated Etsy shop ("OffsidePrints") with excellent customer feedback suggests a legitimate and well-regarded operation. Customers of the affiliated store are highly satisfied with product quality and delivery. The primary challenge for offsideposters.com is overcoming the trust deficit associated with a new direct-to-consumer e-commerce site.

Copy Examples

• •Headline: More Than a Poster. It's a Moment. Body: That goal. That save. That legend. Some football moments are art. We’ve framed them. Minimalist designs for the modern fan. Elevate your space with art that means something. Shop the collection now. Call to Action: Shop Now
• •(Video shows a fast-paced montage of poster designs) Caption: Your walls are looking boring. We fixed it. 🔥 Iconic players, legendary moments. Tap the link in bio to get yours. #football #soccer #posterdesign #mancave #fyp
• •Subject: NEW: The Heroes of the Season Have Arrived
• •Title: The GOAT - 'Mr. Champions League' Poster Description: Some players define an era. This minimalist design celebrates the undisputed king of European nights. Capturing the power and passion of a living legend, this piece is a must-have for any true fan. Printed on premium paper to ensure the memory never fades.
• •Text: Free, Instant Delivery Worldwide. Your Passion, On Your Wall, In Minutes.