Brand Tone

personal, heartfelt, and culturally proud. It is authentic and narrative-driven.

Brand Values

• •Cultural Connection
• •Artistry and Design
• •Family and Partnership
• •Inspiration and Adventure
• •Advocacy and Representation

Best Practices

• •Always Lead with the Story: Every piece of copy, from a tweet to a product description, should connect back to the core narrative of travel, cultural fusion (Marrakesh meets Chicago), and shared artistry. This is your unique selling proposition.
• •Use "We" and "Our": Consistently use personal pronouns to reinforce that the brand is run by its founders, Rokaya and Hafeez. This builds a direct, human connection and fosters trust.
• •Emphasize Authenticity and Craftsmanship: Highlight terms like "thoughtfully designed," "laser-engraved," and "inspired by our journeys" to underscore the quality and uniqueness of the products.
• •Speak to the Customer's Identity: Write copy that resonates with a customer's sense of cultural pride and personal story. Ask questions like, "What story do you want to tell?" to engage them directly.
• •Maintain a Warm and Inspired Tone: Ensure all communications, including customer service interactions, reflect the heartfelt and passionate tone established on the "Our Story" page. The voice should be consistently welcoming and appreciative.

Social Perception

A niche, mission-driven brand for consumers interested in culturally significant and artistically designed apparel and gifts. It appeals to a community that values cultural identity and expression.

Copy Examples

• •From the vibrant markets of Marrakesh to the bold spirit of Chicago, every design we create carries a piece of our journey. Our new laser-engraved 'Palestine Hoodie' is more than just apparel—it's a story of resilience and beauty. Wear it with pride. #OffKesh #CulturalArtistry #WearYourStory
• •A Story in Every Stitch: Discover Our New Travel-Inspired Collection
• •OFF KESH: Where Culture is Crafted. Explore unique, laser-engraved designs inspired by our global travels. Free shipping on orders over $75.
• •Sip your favorite drink and carry a piece of heritage with you. Our Lebanon Tumbler is thoughtfully designed by us, featuring laser-engraved art that celebrates the rich traditions and enduring spirit of Lebanon. A perfect gift for yourself or a loved one who holds this culture close to your heart.
• •Tired of generic fashion? At OFF KESH, we craft apparel that tells a story. Founded by a husband-and-wife team from Marrakesh and Chicago, we bring cultural designs to life with intricate laser engraving. Connect with your roots. Shop our collection now.