Tono de Marca

Narrative and Story-Driven, Bohemian and Free-Spirited, Authentic and Personal, Community-Focused and Collaborative.

Valores de Marca

• •Creativity and Exploration
• •Adventure
• •Authenticity
• •Community Engagement
• •Romanticizing Life

Mejores Prácticas

• •Always Tell the Story: Never present a product or event without its narrative context. Whether it’s the origin of the material, the inspiration for the design, or the community goal of an event, the story is the brand's most valuable asset.
• •Use a "We" and "Our" Voice: Maintain the personal, two-person voice of Linwood and Saskia. This reinforces the authentic, artist-led nature of the brand.
• •Emphasize a Philosophy of "Slow Living": The copy should feel unhurried and mindful, mirroring the "island time" concept. Avoid aggressive sales language; instead, use inviting and reflective phrasing.
• •Bridge the Gap Between Travel and Community: Consistently connect the past (life at sea) with the present (life in the art village). This creates a cohesive brand narrative that honors both their adventurous spirit and their community roots.
• •Focus on Connection, Not Just Creation: Frame art as a tool for connection—with nature, with each other, and with oneself. The copy should highlight how the art and the artists' lifestyle can inspire others to live more creatively and deliberately.

Percepción Social

The public, especially followers interested in art, travel, and alternative lifestyles, likely views the artists' journey as inspiring. They are perceived as living a dream life dedicated to passion and creativity. Within the Vero Beach community, they are likely seen as integral members of the local art scene. Their public murals and event participation position them as valued contributors to the cultural landscape. Customers and followers perceive their work as unique and story-rich. Purchasing a piece from Off Island Studio means acquiring a part of the artists' journey, not just a decorative object.

Ejemplos de Copy

• •We poured the colors of the coast into our latest project for the Edgewood Art Village. Every brushstroke is a memory of a sunrise at sea or a story shared with a neighbor. Stop by and see how art brings us all together. #OffIslandStudio #VeroBeachArtVillage #MuralArt #CommunityArt
• •Born from a piece of reclaimed wood and a quiet moment on the water, this sculpture is a small reminder to live by the tides. A piece of the 'Off Island' spirit, crafted by hand and inspired by the journey. #HandmadeArt #SailboatLife #Artisan
• •We're Linwood and Saskia. For three years, our studio was a sailboat on the open water. Today, we create art inspired by that journey and our love for the vibrant community here in Vero Beach. Every piece has a story. Come ask us about it. #OffIslandLife #MeetTheMakers
• •New Art, Inspired by Old Travels...
• •Come out and play! Join us this weekend as we celebrate art in the open air. We believe creativity is better when it's shared. Let's make some memories together. [Event Details]. #ArtVillage #LocalEvents #OffIslandStudio