Brand Tone

Direct, Product-Focused, and Neutral

Brand Values

• •Fandom & Niche Passion
• •Collectibility & Authenticity
• •Quality & Craftsmanship
• •Product Centrality

Best Practices

• •Embrace the "Expert Curator" Voice: Position the brand not just as a seller, but as a knowledgeable curator. Use copy that shows you understand the characters' lore and the significance of the items. Instead of "New Figure," try "A Legend Arrives: The Cloud Strife Ascension Figure Is Here."
• •Use Fandom-Specific Language: Incorporate terms and references that resonate with the target audience (e.g., "Limit Break," "YoRHa unit," "metallic monster"). This builds credibility and connection with the community.
• •Maintain a Clean and Direct Style: The current straightforward tone works for a collector audience. Avoid overly fluffy or generic marketing language. Keep the focus on the product's authenticity, detail, and connection to its source material.
• •Align All Platforms: Ensure the branding is consistent. The mention of "scrapbooking" and "office gifts" on third-party sites should be addressed to avoid confusing potential customers. All channels, from the website to social media to partner sites, should clearly communicate the focus on anime and gaming merchandise.
• •Encourage User-Generated Content: Create a branded hashtag (e.g., #OffigiftsCollection) and encourage customers to share photos of their figures. Reposting this content with credit reinforces the brand's value of "fandom" and builds a sense of community around the products.

Social Perception

For the most part, Offigifts is perceived as a straightforward e-commerce store for anime and gaming figures rather than a community-centric brand.

Copy Examples

• •Capture a Limit Break Moment. She’s here. The Tifa Lockhart statuette, frozen in the iconic Dolphin Flurry attack from FINAL FANTASY VII REBIRTH. A centerpiece for any true fan's collection. Link in bio. #FinalFantasy #TifaLockhart #SquareEnix #GamingCollection
• •Your Favorite Characters, Delivered. From Final Fantasy to Dragon Quest, Offigifts brings you authentic, high-quality figures from the games you love. Stop searching and start collecting. Shop our curated selection of gaming heroes and villains now.
• •NieR:Automata FORM-ISM Figure - A2 (Short Hair Ver.) The fugitive YoRHa Type A No. 2, brought to life. This FORM-ISM figure captures A2’s fierce determination and intricate design. Crafted for the dedicated NieR collector, it’s a tribute to a masterpiece. Add this essential piece to your display.
• •Beyond the Screen. Authentic figures from the most iconic worlds in gaming. Your collection is waiting.
• •New Arrivals: Don't Miss the Latest from Square Enix & More.