Brand Tone

Reassuring & Trustworthy, Caring & Empathetic, Helpful & Informative, User-Friendly & Accessible, Modern & Innovative

Brand Values

• •Reliability & Accuracy
• •Ease of Use (Usability)
• •Customer-Centricity (People First)
• •Accessibility
• •Innovation
• •Education & Empowerment

Best Practices

• •Prioritize clarity and simplicity: Given the nature of health products, all communication should be easy to understand, avoiding overly technical jargon. Focus on how the product benefits the user in simple terms.
• •Maintain an Empathetic Voice: Acknowledge the user's potential concerns (e.g., a sick child, managing a health condition) and position iProven as a supportive partner in their health journey. Use warm, reassuring language.
• •Highlight Reliability and Accuracy Consistently: These are core values and should be reinforced across all touchpoints, backed by features, testimonials, or certifications where applicable.
• •Be Genuinely Helpful: Whether it's in product manuals, blog posts, social media responses, or how-to videos, the aim should always be to provide genuine assistance and education, not just to sell a product.
• •Ensure Visuals Align with Tone: Use images and videos that reflect a caring, family-oriented, and trustworthy brand. Show products in realistic home environments, being used with ease by diverse individuals and families.

Social Perception

Generally Positive, Trusted for Families, Concerns about Consistency/Accuracy, Appreciation for Design and Features, Responsive Customer Service

Copy Examples

• •Your Family's Health, Simplified. Fast, gentle, and accurate temperature readings you can trust, day or night.
• •Monitoring your heart health shouldn't be complicated. Our new BPM-35 with easy app sync puts your health data at your fingertips. Know your numbers, effortlessly. #iProvenHealth #BloodPressure #SmartHealth
• •At iProven, we believe peace of mind comes from understanding your health. That’s why our devices are designed with you and your loved ones in mind – simple to use, clinically accurate, and always reliable. Because your health is our priority.
• •Worry Less, Live Healthier: Discover iProven's Latest Innovation.
• •From our family to yours, we're committed to providing tools that make health monitoring easy and reliable. With our "Family Tested" approval and 100-day satisfaction guarantee, you can feel confident choosing iProven. Your well-being is our mission.