Brand Tone

Enthusiastic & Passionate, Fan-Centric & Community-Oriented, Official & Authentic, Supportive & Proud, Direct & Informative

Brand Values

• •Fan Loyalty
• •Authenticity
• •Team Pride
• •Quality
• •Service

Best Practices

• •Immerse in Fan Language: Actively monitor social media (official team accounts, fan groups, hashtags like #ThunderUp) to understand how fans talk about the team. Incorporate popular phrases and sentiments naturally.
• •Prioritize "Official" and "Authentic": Consistently use terms like "Official Gear," "Authentic Merchandise," "Officially Licensed by the NBA" to reinforce trust and the unique value proposition of the store.
• •Channel Game-Day Energy: Infuse copy with words that evoke excitement, passion, and the spirit of competition, especially during game seasons and playoffs. Use strong verbs and energetic adjectives.
• •Speak Directly to the "Thunder Faithful": Address the audience as the loyal fans they are. Use inclusive language like "your Thunder," "our team," "fellow fans" to foster a sense of belonging.
• •Balance Enthusiasm with Clarity: While passion is key, ensure that product information, promotional details, and calls to action are clear, concise, and easy to understand. Avoid jargon that non-avid fans might not recognize, unless specifically targeting that segment.

Social Perception

Official Source, Reliable (Generally), Standard/Traditional Offerings, Connected to Team Excitement, Part of the Community

Copy Examples

• •Headline (Website Banner for New Collection): THUNDER FORGED. Gear Up with the New City Edition Collection. Wear the Roar.
• •Social Media Post (Instagram - Playoff Push): The energy is electric. The pride is UNMATCHED. Rep your Thunder passion as we battle through the playoffs! Shop the official Playoff Collection NOW and show the world #WeAreThunder! ⚡️ Link in bio.
• •Product Description (Player Jersey): More than a jersey, it's a statement. Own the authentic [Player Name] Icon Edition Swingman Jersey by Nike. Crafted for dedicated fans with Dri-FIT technology to keep you cool as the game heats up. Officially licensed, Thunder approved.
• •Email Subject Line (Exclusive Offer): ⚡️ Your Exclusive Thunder Insider Access: Early Bird Deals on New Arrivals!
• •Website 'About Us' Snippet: Born from the roar of the crowd and the heart of Oklahoma City, the Official OKC Thunder Shop is your home for everything Thunder. We're more than a store; we're a community united by passion, pride, and the electric energy of Thunder basketball. Shop official, wear your loyalty.