Brand Tone

Empowering, Artistic, Quality-Oriented, Supportive, Approachable & Authentic

Brand Values

• •Quality & Craftsmanship
• •Customer Confidence & Empowerment
• •Self-Expression & Individuality
• •Customer Satisfaction
• •Beauty & Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., empowering, artistic, supportive, professional), including a list of "do" and "don't" words/phrases. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and features around how they empower, beautify, or simplify life for the customer. Use language that speaks directly to their aspirations and needs.
• •Highlight Craftsmanship and Quality: Consistently use terms like "handcrafted," "premium," "artisan," "quality," and "meticulously designed" when describing products to reinforce value.
• •Embrace Storytelling: Share the "why" behind the brand, the inspiration for specific loc styles, or customer transformation stories (with permission) to connect on an emotional level and showcase the brand's values in action.
• •Maintain Authenticity and Inclusivity: Use language that celebrates diverse beauty and self-expression. Ensure imagery and messaging are inclusive and resonate with the target audience seeking unique and culturally significant hair solutions. Avoid overly technical jargon and keep the language inspiring yet accessible.

Social Perception

Customers perceive House of Locs Shop positively. They are seen as a provider of high-quality, unique loc extensions. The brand is appreciated for good customer service and quick delivery. Customers value the distinct, "boho" or "messy" (in a stylish way) look of the locs, which sets them apart from mass-produced alternatives. The guidance and tutorials offered by the brand are also a point of positive perception.

Copy Examples

• •Headline: Your Crown, Reimagined. Discover the Art of Handcrafted Locs. Body: At House of Locs Shop, we believe your hair is a canvas for self-expression. Our premium, reusable human hair locs are meticulously handcrafted to empower your unique style and boost your confidence, effortlessly.
• •Product Description Snippet (for Boho Coolie Locs): Unleash your inner bohemian spirit with our Boho Coolie Locs. Each set is a unique masterpiece, designed for those who dare to be different. Experience the luxurious volume and carefree beauty that moves with you.
• •Social Media Post: Why fit in when you were born to stand out? Elevate your look with our signature handcrafted locs and step into your most confident self. #HouseOfLocsShop #HandcraftedLocs #LocJourney #SelfExpression #HairFreedom
• •About Us Snippet: More than just locs, we offer a transformation. Since 2019, House of Locs Shop has been dedicated to the art of beautiful, handcrafted locs, empowering our clients in London and beyond to feel radiantly confident. Quality craftsmanship and your unique beauty are at the heart of everything we do.
• •Email Subject Line: Ready for Your Loc Glow-Up? ✨ Premium Styles Await. Email Body Snippet: Tired of the ordinary? Your journey to breathtaking, handcrafted locs starts here. Explore our collection and find the perfect expression of you. Because you deserve to feel amazing, every single day.