Brand Tone

Adventurous, inquisitive, authentic, spooky, and thrilling.

Brand Values

• •Quest for Proof
• •Authenticity
• •Methodological Duality
• •Adventure and Bravery
• •Historical Respect

Best Practices

• •Lead with the Quest: Frame all copy, from product descriptions to social posts, around the central mission: the search for evidence and truth. Use words like "investigate," "uncover," "evidence," and "proof."
• •Balance Technology and Tradition: When talking about products or methods, always honor the combination of high-tech gear and classic techniques. This reinforces the brand's unique methodological value.
• •Speak from Authentic Experience: Use "we" and "us" to maintain the personal, team-based voice of Bex and Sean. Share anecdotes and behind-the-scenes thoughts to make the brand feel human and relatable.
• •Embrace the Thrill: Don't shy away from the spooky and adventurous nature of ghost hunting. Use evocative and suspenseful language ("chilling," "unseen," "pierce the veil") to engage the audience's curiosity and excitement.
• •Foster a Community of Investigators: Address the audience as fellow enthusiasts and investigators. Encourage them to share their own experiences and theories, positioning the brand not just as entertainers, but as leaders in a shared community of the curious.

Social Perception

The brand is perceived by its audience as a legitimate and dedicated paranormal investigation team. The viewership on platforms like YouTube and Amazon Prime indicates a following that is engaged with the content. The online store is seen as the official portal for fans to connect with the show and its personalities. By offering both branded merchandise and investigation tools, the brand positions itself as both an entertainment entity and a resource for aspiring ghost hunters.

Copy Examples

• •Don't just step into the darkness—interrogate it. Our 4-Mode Handheld Flashlight isn't just for seeing; it's for searching. Built for the serious investigator, this is the same reliable tech we use to pierce the veil. Your hunt for answers starts now.
• •We just wrapped our investigation at the old asylum, and the evidence we captured is chilling. Full episode coming soon. For us, it’s not just a story—it's a search for proof. What do you think is waiting on the other side? #GhostDimension #ParanormalInvestigation #LifeAfterDeath
• •We are Bex and Sean. For us, the paranormal isn't a hobby; it’s a lifelong mission. From our first spectral encounters as children to investigating the UK's most haunted locations, our goal has remained the same: to blend science with spirit and capture definitive proof. This is more than a show; it's our dimension.
• •This week, we're taking you back to Weir Mill, a place where history is as heavy as the air. Our latest findings challenge everything we thought we knew. Plus, get a first look at the new 'I Ain't Afraid' hoodie, designed for the bravest members of our community.
• •Before the cameras rolled, there were the experiences that started it all. In 'Ghost Hunting 101,' we don't just share our techniques—we share our journey. Learn the fundamentals of investigation from a team that lives it. Signed copies available now.